Brand Tone

Elegant, traditional, and aspirational, emphasizing the quality of fabrics, craftsmanship, and timeless beauty. It conveys luxury and artistry, positioning garments as a form of self-expression and connection to cultural heritage.

Brand Values

• •Tradition and Heritage
• •Quality and Craftsmanship
• •Customer Centricity
• •Accessibility and Inclusivity

Best Practices

• •Develop a Brand Voice Guide: Create a document that outlines the brand's tone, key messaging points, and preferred terminology. This guide should be shared with everyone involved in content creation to ensure consistency across all platforms.
• •Prioritize High-Quality Visuals: Ensure that product photography is professional and accurately represents the colors and textures of the garments. This will help manage customer expectations and reduce discrepancies between online images and physical products.
• •Engage with Your Community: Actively respond to comments, messages, and reviews on social media and other platforms. Use the brand's elegant and respectful tone in all communications to foster a positive and interactive community.
• •Tell the Story Behind the Products: Go beyond simple product descriptions. Share the history of different weaves, the craftsmanship involved, and the cultural significance of the garments. This will reinforce the brand's value of heritage and connect with customers on a deeper level.
• •Maintain Consistency Across All Touchpoints: From the website's product descriptions to social media captions and customer service emails, the brand's tone should remain consistent. This creates a cohesive and professional brand identity that builds trust and loyalty among customers.

Social Perception

The public perception is largely positive, especially for the physical store, noted for its extensive collection and good customer service. Online perception is mixed due to concerns about product representation, particularly color variations. The brand is perceived as a reliable source for traditional wear, suitable for both everyday ethnic wear and special occasion outfits.

Copy Examples

• •Drape yourself in a legacy of threads. Our new Banarasi silk collection is a tribute to timeless artistry, with intricate Meenakari borders that tell a story of heritage. Discover the elegance that never fades. #ShrungarSaree #BanarasiSilk #TimelessTradition
• •Elevate your workwear wardrobe. Our chic and comfortable Kurtis are designed for the modern woman who values both style and tradition. Effortless elegance for your busiest days. Shop now and enjoy free shipping across India. #ShrungarOfficial #ModernEthnic #WorkWear
• •This festive season, shine in the splendor of Shrungar Saree. From vibrant Bandhani to exquisite designer sarees, find the perfect ensemble to celebrate in style. Your search for the perfect festive look ends here.
• •We love seeing you in our creations! Thank you for sharing your beautiful moment with us. Tag us in your photos to be featured! #ShrungarFamily #HappyCustomers #SareeLove
• •A Splash of Color: Hand-Dyed Kurtis Now 20% Off! Hi, embrace the vibrant charm of our hand-dyed Kurti collection. Each piece is a unique work of art, perfect for adding a touch of personality to your style. For a limited time, enjoy 20% off. Don't miss out on these exclusive designs!