Tono de Marca

Artistic, Elegant, Innovative, Sophisticated, Aspirational, Confident, Evocative.

Valores de Marca

• •Craftsmanship & Innovation
• •Artistic Inspiration
• •Modern Heritage
• •Ethical Practices & Sustainability
• •Empowerment & Inclusivity

Mejores Prácticas

• •Maintain an "Art Gallery" Lexicon: Consistently use words related to art, texture, and composition (e.g., "silhouette," "monochromatic," "graphic," "sculptural," "palette"). This reinforces the brand's core identity.
• •Narrate the Process: Briefly tell the story behind the technique. Mentioning the inspiration (like an artist) or the specific craft (like "hand-applied cord work") adds value and justifies the luxury positioning.
• •Speak to the "Modern Woman": Center the narrative on the woman who will wear the clothes. Use empowering and graceful language that reflects her individuality and confidence, aligning with the brand's stated philosophy.
• •Emphasize Both Technology and Heritage: Balance the messaging. When mentioning "new age technology," pair it with terms like "Indian weaves" or "hand-finished" to show that innovation is used to enhance, not replace, traditional craftsmanship.
• •Ensure Visual and Textual Harmony: The clean, sophisticated aesthetic of the photography should be mirrored in the copy. Keep sentences clear and elegant. Avoid overly dense paragraphs and use white space effectively in website and email layouts to match the minimalist visual brand.

Percepción Social

A promising, prestigious, artistic, and high-end emerging luxury brand in the Indian fashion industry, seen as aspirational for discerning clients seeking unique, modern Indian wear, with a strong focus on the designer's credentials and artistic vision.

Ejemplos de Copy

• •Where textile becomes poetry. Our new organza saree features hand-couched cording, creating a delicate, multilayered texture that moves with you. A visual representation of art in motion, designed for the modern woman who defines her own elegance. #ShriyaKhanna #ArtOfFashion #ContemporaryCouture
• •ENTWINED POETRY. Discover a collection where innovative technique and timeless grace are woven into every thread. Explore the art of modern Indian couture. [Shop Now]
• •The Dimensional Bloom Dress. Crafted from sheer organza, this piece features meticulously layered floral appliqués, creating a stunning three-dimensional effect. Inspired by the delicate yet graphic works of Peter Collingwood, this dress is an exercise in texture and light. A concealed placket and long cuffs maintain a sleek, uninterrupted silhouette.
• •Your bridal story, told through contemporary craftsmanship. At Shriya Khanna, we create bespoke heirlooms that merge Indian tradition with a modern design philosophy. Schedule a private consultation to begin your journey. #ShriyaKhannaBridal #BespokeLehenga #ModernBride
• •A New Chapter in Weaving | The Latest from Shriya Khanna