Brand Tone

elegant, traditional, and aspirational, also welcoming and customer-focused

Brand Values

• •Tradition & Heritage
• •Quality & Craftsmanship
• •Elegance & Style
• •Customer Satisfaction
• •Affordable Luxury

Best Practices

• •Emphasize Elegance and Heritage: Consistently use descriptive words that evoke sophistication, tradition, and the richness of Indian culture (e.g., "exquisite," "handcrafted," "heritage," "timeless," "graceful").
• •Focus on Quality and Craftsmanship: Highlight the attention to detail, the quality of fabrics, and the skill involved in creating the garments. Use phrases like "meticulously crafted," "premium materials," and "intricate embroidery."
• •Maintain an Aspirational yet Accessible Voice: While showcasing luxury, ensure the tone remains welcoming. Balance aspirational language ("ultimate fashion destination," "elevate your style") with phrases that suggest inclusivity and good value ("affordable luxury," "for every occasion").
• •Be Customer-Centric in Communication: Frame descriptions and social media posts around the customer's experience and how the clothing will make them feel (e.g., "feel like royalty," "celebrate culture with confidence").
• •Ensure Visual Consistency: The tone of the copy should be mirrored in the photography and visual presentation online – elegant, high-quality imagery that showcases the beauty and detail of the garments.

Social Perception

Customers perceive shringar.co.uk positively, praising the quality of clothing, the service, and the overall shopping experience. The brand is perceived as a destination for authentic Indian ethnic wear, particularly for special occasions. Social media engagement suggests an appreciation for the beauty and intricacy of their garments. There is potential for confusion with other brands named "Shringar," so clear branding is important.

Copy Examples

• •Drape yourself in timeless elegance. Our sarees are more than fabric; they are a whisper of heritage, designed for today's discerning woman. Explore the Shringar collection and find the grace you seek.
• •Your special day deserves the splendor of tradition. Discover Shringar's exquisite bridal lehengas, where intricate craftsmanship meets dreams. Let us be a part of your forever story.
• •From festive celebrations to cherished moments, Shringar offers a vibrant tapestry of Indian ethnic wear. High quality, impeccable design, and a touch of India's soul in every piece. Elevate your style with us.
• •Feel the luxurious touch of handcrafted tradition. Our new Anarkali collection blends rich fabrics with contemporary silhouettes, ensuring you radiate confidence and grace at every occasion.
• •At Shringar, we believe in affordable luxury. Experience the finest Indian fashion, curated with love and an eye for timeless beauty, without compromising on quality or your budget. Step into our world.