Brand Tone

Energetic, playful, and empowering, using informal and enthusiastic language focused on self-expression and creativity. Confident and disruptive, reflecting their origins and challenging traditional beauty norms.

Brand Values

• •Self-Expression and Creativity
• •Inclusivity
• •Sustainability and Ethical Practices
• •Community

Best Practices

• •Embrace Enthusiastic and Empowering Language: Use active verbs and an upbeat tone to inspire creativity and confidence.
• •Highlight Core Values: Consistently mention that the products are vegan, cruelty-free, and multi-use to reinforce the brand's ethical and sustainable positioning.
• •Foster Community: Use inclusive language like "SHRINE Family" and "join the party" to make customers feel like they are part of a movement.
• •Keep it Playful and Informal: Use emojis, slang, and a conversational style to connect with a younger, social-media-savvy audience.
• •Focus on Transformation and Self-Expression: Frame the products as tools for personal transformation and a way to express individuality, rather than just a cosmetic product.

Social Perception

Polarized; positively seen as innovative, accessible, fun, and ethical for experimenting with hair color. Negatively, some perceive product effectiveness as inconsistent and unreliable.

Copy Examples

• •(Instagram Post): "Tired of the same old, same old? It's time to break up with boring hair. Our Drop It kits are here to help you unleash your inner artist. So, what color will you be rocking this weekend? #ShrineHair #ColorYourMood"
• •(Website Banner): "Your Hair, Your Rules. Go from pastel dreams to vibrant visions with our multi-use, vegan, and cruelty-free hair color drops. Break boundaries, not the bank. [Shop Now]"
• •(TikTok Video Caption): "Watch this transformation! From faded to fiery in 10 minutes. Our Red Hair Dye Drop It Kit is your new bestie for a quick and easy color refresh. Duet this with your SHRINE look! #ShrineDropIt #HairTransformation"
• •(Email Newsletter Subject): "Ready for a change? Your next hair adventure awaits."
• •(Facebook Ad): "Join the SHRINE party! We're all about bold looks, good vibes, and being unapologetically you. Our semi-permanent hair color is made for experimenting. Click to find your shade!"