Brand Tone

Whimsical, Romantic, Heartfelt, Artisanal, Friendly

Brand Values

• •Nature & Beauty
• •Hand craftsmanship & Quality
• •Individuality & Uniqueness
• •Sentimental Connection & Gifting
• •Sustainability & Ethical Sourcing
• •Customer Relationships

Best Practices

• •Embrace Storytelling: Consistently weave the brand's origin story and the narrative of capturing nature's fleeting beauty into your copy.
• •Highlight the "Real" & "Handmade": Always emphasize that the jewelry features *real* flowers and is *handcrafted*.
• •Focus on Emotional Connection & Gifting: Frame products not just as accessories, but as carriers of emotion, memories, and perfect heartfelt gifts for special people and occasions.
• •Use Whimsical and Romantic Language: Employ descriptive words that evoke feelings of romance, nature, and magic. Think 'enchanted,' 'delicate,' 'blooming,' 'treasured,' and 'eternal'.
• •Maintain a Friendly and Approachable Tone: Ensure the copy is welcoming and conversational, reflecting the brand's customer-focused approach.

Social Perception

Positive & Appreciative, Gift-Worthy, Trusted & Reputable, Associated with Nature and Delicacy

Copy Examples

• •Capture a moment in time with our real flower jewelry, handcrafted with love.
• •The perfect gift for Mother's Day: a piece of nature's beauty, forever preserved.
• •Our forget-me-not collection: a sentimental reminder of cherished memories.
• •Each piece is unique, featuring real, handpicked flowers, making it truly one-of-a-kind.
• •From our Glastonbury beginnings to your special moments: Shrieking Violet jewelry.