Brand Tone

Whimsical, Romantic, Natural, Handcrafted, Sentimental, Gift-Oriented, British, and Authentic

Brand Values

• •Capturing Natural Beauty
• •Craftsmanship & Quality
• •Uniqueness & Individuality
• •Meaningful Connections & Memories
• •Sustainability & Ethical Sourcing

Best Practices

• •Emphasize the "Real Flower" Aspect: Always highlight that genuine, tiny flowers are at the heart of every piece. Use descriptive language that evokes the beauty and delicacy of nature.
• •Showcase the "Handmade" Quality: Stress the craftsmanship, care, and individuality that goes into each item. This reinforces uniqueness and value.
• •Maintain a Whimsical and Sentimental Voice: Use words that evoke emotion, memories, and special connections. Connect the jewelry to moments of love, remembrance, and joy.
• •Focus on Gifting Potential: Consistently position the jewelry as a perfect, thoughtful, and unique gift for various occasions and recipients. Highlight the included gift box.
• •Be Visually Consistent: Ensure all imagery (website, social media, ads) reflects the delicate, natural, and handcrafted nature of the jewelry. High-quality, close-up shots of the flowers within the resin are key.

Social Perception

Positive, High-Quality Craftsmanship, Excellent for Gifting, Trustworthy

Copy Examples

• •Social Media Post (Instagram - Image of a Forget-Me-Not necklace): Hold a memory close. Our delicate Forget-Me-Not necklace, handcrafted with real flowers and sterling silver, is a whisper of timeless affection. Each tiny bloom, perfectly preserved, tells a story of enduring love. The perfect gift to say 'I'll never forget you.' #ShriekingViolet #RealFlowerJewellery #HandmadeWithLove #ForgetMeNot #SentimentalGift
• •Product Description (Website - Rose Bud Earrings): Capture the romance of a tiny, perfect rosebud. Our Sterling Silver Rose Bud Earrings feature real miniature roses, carefully handpicked and preserved to last. A symbol of love and delicate beauty, these earrings are handcrafted to be as unique as you are. Presented in a beautiful gift box, they’re a heartfelt treasure for someone special. #RealRoses #HandmadeJewellery #UniqueGift #SterlingSilverEarrings #NatureInspired
• •Email Subject Line (Mother's Day Promotion): A Gift as Unique as Mum: Real Flower Jewellery She’ll Cherish 🌸
• •Facebook Ad (Carousel showcasing different flower types): More than just flowers, it's a memory preserved forever. Shrieking Violet crafts stunning sterling silver jewellery with REAL, tiny flowers. From vibrant poppies to delicate daisies, find a unique piece that tells your story or celebrates someone you love. Handmade in the UK. Shop the collection now! #FlowerJewellery #HandmadeGifts #SterlingSilver #UniqueJewellery #ShriekingViolet
• •Blog Post Title / Tagline: Shrieking Violet: Weaving Nature's Fleeting Moments into Everlasting Treasures. Discover the magic of real flower jewellery.