Brand Tone

Professional, Knowledgeable, Passionate, Enthusiastic, Community-Oriented, Supportive, Confident, Quality-Focused, Innovative

Brand Values

• •Quality and Performance
• •Innovation
• •American Made
• •Customer Satisfaction
• •Community Support
• •Heritage and Experience
• •Passion for Archery

Best Practices

• •Emphasize Quality and Precision: Consistently use language that highlights the superior craftsmanship, durability, and accuracy of Shrewd products. Words like 'precision,' 'engineered,' 'performance,' 'reliable,' and 'high-quality' should be staples.
• •Highlight 'American Made': Proudly and regularly mention that products are designed, manufactured, and assembled in the USA, as this is a key brand value and selling point.
• •Speak with Passion and Authority: Convey a genuine enthusiasm for archery and a deep understanding of archers' needs. Use confident language that establishes Shrewd as an expert in the field.
• •Foster Community Connection: Incorporate language that speaks to the archery community, referencing shared experiences, support for the sport, and the achievements of fellow archers.
• •Focus on Archer Benefits: Translate product features into tangible benefits for the archer – how Shrewd products help them achieve their goals, improve accuracy, and enhance their overall shooting experience.

Social Perception

Positive Reputation, Trusted Brand, Associated with Performance, American Quality, Community Contributor

Copy Examples

• •Headline: Precision Engineered. American Made. Championship Proven. Body: At Shrewd Archery, we don't just make archery equipment; we craft instruments of accuracy. For over 29 years, our commitment to quality and innovation has helped archers hit their mark. Experience the Shrewd difference. Call to Action: Explore Our Gear.
• •Headline: Your Best Shot Starts with Shrewd. Body: From the range to the hunt, Shrewd Archery provides the stability, reliability, and performance you demand. Our passion for archery drives us to build better, more innovative gear, right here in Virginia. Call to Action: Discover the Difference.
• •Headline: Built by Archers, For Archers. Body: We live and breathe archery. That's why every Shrewd product is designed and manufactured in-house to meet the highest standards – yours. Join the Shrewd family and elevate your performance. Call to Action: Shop Now.
• •Headline: More Than Just Equipment. It's a Commitment. Body: Shrewd Archery: Investing in American craftsmanship and the archery community since 1994. Experience the dedication in every product. Call to Action: Learn Our Story.
• •Headline: Dominate Your Draw. Define Your Accuracy. Body: Unleash your potential with Shrewd Archery's innovative stabilizers and scopes. Engineered for maximum performance and clean style, because every shot counts. Call to Action: Find Your Edge.