Brand Tone

Empowering & Motivational, Community-Focused, Energetic & Action-Oriented, Supportive & Inspirational, Direct & Enthusiastic

Brand Values

• •Empowerment
• •Resilience
• •Personal Achievement
• •Quality
• •Style
• •Community
• •Health & Wellness

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., empowering, supportive, energetic, community-driven), 'words we use,' and 'words we avoid.' Share this with anyone creating content.
• •Focus on 'You' (The Customer): Frame benefits around the customer's journey, goals, and feelings. Use language that speaks directly to them and their aspirations (e.g., 'Unleash *Your* Power,' 'Support *you* on every step of *your* fitness journey').
• •Incorporate Motivational & Empowering Language: Consistently use verbs and phrases that inspire action, resilience, and self-belief. Words like 'conquer,' 'crush,' 'unleash,' 'achieve,' 'power,' 'strength,' and 'inspire' align with the stated values.
• •Foster Community Through Inclusive Language: Use terms like 'we,' 'us,' 'together,' and hashtags like #TEAMSHREDDEZZ to reinforce the community aspect. Encourage interaction and sharing of experiences.
• •Be Authentic and Relatable: While motivational, avoid overly aggressive or exclusionary language. Share tips, acknowledge challenges in fitness, and maintain a supportive rather than a purely hardcore or intimidating tone, aligning with the 'community' and 'empowerment' values. Ensure imagery and language reflect a diverse range of fitness enthusiasts if that aligns with the brand's target audience.

Social Perception

Emerging Brand, Fitness-Focused, Potentially Positive (among target audience), International Reach (Potential), General perception of 'scrunch' or 'shaping' leggings can be mixed

Copy Examples

• •Headline for new leggings: 'Unleash Your Power. Crush Your Goals. Our new seamless leggings are here to move with you, every rep, every run, every victory.'
• •Instagram caption: 'It’s not just about the workout, it’s about the strength you build, inside and out. Join the #TEAMSHREDDEZZ community and let’s get after those personal bests together! 💪 #Shreddezz #FitnessJourney #Empowerment'
• •Product Description Snippet (for scrunch leggings): 'Feel the confidence, embrace the comfort. Our Sculpt & Shred Leggings are designed with high-quality, breathable fabric that supports your every move while enhancing your natural curves. Ready to conquer your day?'
• •TikTok Video Idea/Caption: *(Video showing diverse women working out and feeling good)* 'Resilience looks good on you. So does our latest collection. 😉 Power through your toughest days with Shreddezz. #ShreddezzStyle #FitnessMotivation #StrongWomen'
• •Email Subject Line: 'Your Next Personal Best Starts Now 🔥 Inside: Gear to Inspire You!'