Brand Tone

Passionate & Enthusiastic, Knowledgeable & Authoritative, Community-Oriented & Inclusive, Friendly & Approachable, Action-Oriented & Exciting

Brand Values

• •Expertise & Knowledge
• •Passion
• •Quality
• •Community
• •Customer Service
• •Legacy & Trust

Best Practices

• •Use authentic language, slang (appropriately), and terminology that resonates with the boardsports community. Show you understand their world.
• •Prioritize Passion & Enthusiasm: Let genuine excitement for the sports shine through. Avoid overly dry or purely transactional language.
• •Balance Expertise with Accessibility: Share deep knowledge confidently, but explain complex terms or concepts clearly, especially for beginners. Be the friendly expert.
• •Foster Community: Actively invite interaction, share user-generated content, and use inclusive language that makes everyone feel part of the SHQ family.
• •Be Action-Oriented: Use strong verbs and vivid descriptions that evoke the feeling of being on the water and inspire customers to get out and ride.

Social Perception

Respected Experts, Community Hub, Trusted Retailer, Passionate Advocates, Established & Reliable

Copy Examples

• •Headline (New Product Arrival): Unleash the Glide! ✨ The all-new [Brand] [Product Name] has landed at SHQ. Expertly crafted for epic sessions. Gear up and get out there!
• •Social Media Post (Community Focus): Stoke levels are high down at Sandy Bay! 🤙 So awesome seeing the SHQ family out carving it up. Tag us in your weekend adventures - we love sharing the froth! #SHQCommunity #WindsurfLife #[LocalSpot]
• •Product Description Snippet (Highlighting Expertise): Choosing your first wing foil? Our SHQ experts have handpicked the [Product Name] for its unmatched stability and intuitive handling – perfect for progressing your skills with confidence. Got questions? We're here to help you fly!
• •Email Subject Line (Sale/Promotion): Your Next Adventure Starts Here! 🌊 Up to 20% Off Select Kitesurfing Gear at SHQ!
• •About Us Snippet (Website): Since '79, SHQ Boardsports hasn't just sold gear; we've lived and breathed every wave, gust, and glide. Our passion drives us to equip you with the best, backed by advice you can trust. Join the SHQ legacy.