Brand Tone

Caring, Trustworthy, Aspirational

Brand Values

• •Pet Well-being & Comfort
• •Quality & Durability
• •Practicality & Convenience
• •Aesthetics & Style
• •Authenticity & Passion

Best Practices

• •Emphasize Quality and Craftsmanship with Specifics: Instead of generic claims, highlight the unique three-layer orthopedic design, the European-sourced materials, and the durability.
• •Tell the Brand Story Authentically: Weave in the origin story of Lexi where appropriate, as it adds a personal, relatable, and trustworthy dimension to the brand.
• •Be Positive and Encouraging: Focus on the positive outcomes of using a Shpeeksy bed – more energy, better health, happier pets, and a beautiful home.
• •Use active voice and uplifting language.
• •Maintain consistency in language and messaging across all platforms to reinforce brand recognition and trust.

Social Perception

High-Quality Product, Effective Solution, Aesthetically Pleasing

Copy Examples

• •Shpeeksy was born from a desire to give our own malamute, Lexi, the best possible rest for her active life.
• •Give your dog the rest they deserve with our premium orthopedic dog bed, designed for comfort and support.
• •Crafted with high-quality, European-sourced materials for ultimate durability and a stylish look.
• •Rest that inspires movement. Because a well-rested dog is a happy dog.
• •Join the Shpeeksy family and share your dog's moments with #Shpeeksy.