Brand Tone

Luxurious & Aspirational, Professional & Trustworthy, Exclusive, Direct & Transactional

Brand Values

• •Authenticity
• •Luxury & Quality
• •Customer Service & Transparency
• •Expertise & Specialization
• •Value (within luxury context)

Best Practices

• •Always Emphasize Exclusivity and Luxury: Use sophisticated language. Highlight the rarity, craftsmanship, and prestige of the brands and individual pieces. Avoid overly casual slang or generic descriptions.
• •Maintain Professionalism and Build Trust: Ensure all communications are grammatically correct, clear, and direct. Reiterate authenticity guarantees and expertise where appropriate. Respond promptly and courteously.
• •Be Visually Driven but Verbally Concise on Social Media: Let high-quality images and videos do most of the talking. Captions should be engaging but can be brief, with strong calls to action. Use relevant luxury-focused hashtags.
• •Segment and Tailor (if possible): While the core tone remains, nuances can be adjusted for different platforms (e.g., slightly more dynamic on TikTok vs. more formal on the website or email).
• •Address the Twitter Suspension (Internally first, then externally if appropriate): Understand why the account was suspended and work to resolve it. If it cannot be resolved, consider creating a new professional presence on X (formerly Twitter) if deemed valuable, and ensure all other platforms have updated links. Ignoring a suspended account can damage credibility. If inquiries arise, have a prepared, brief, and professional statement.

Social Perception

Positive/Neutral (among target audience), Potentially Negative/Confusing (broader audience), Limited Public Feedback

Copy Examples

• •Instagram/Facebook Post: The art of time, perfected. Discover the Patek Philippe Grand Complications, a testament to horological mastery. Available by appointment at ShowTime Collection. DM for private viewing. #PatekPhilippe #LuxuryWatches #STCWatches #TimeIsLuxury
• •Website Banner/About Us Snippet: At ShowTime Collection, we believe time is the ultimate luxury. Since 2005, we've been dedicated to sourcing the world's finest unworn and pre-owned timepieces, ensuring authenticity and unparalleled value for discerning collectors. Your journey to exceptional horology begins here.
• •Email Marketing Subject Line: Exclusive Access: New Arrivals from Rolex & Audemars Piguet at STC Watches
• •TikTok/Instagram Reel Caption (showcasing a watch): Ice on the wrist, fire in the soul. 🔥 This Audemars Piguet Royal Oak Offshore is more than a watch, it's a statement. Want to make it yours? WhatsApp us – link in bio! #AP #RoyalOak #LuxuryLifestyle #WatchGoals #STCWatches
• •Response to an inquiry about authenticity: Thank you for your inquiry. At ShowTime Collection, every timepiece undergoes a rigorous authentication process by our expert horologists. We stand by our 100% authenticity guarantee, providing you with complete peace of mind for your investment. We'd be happy to schedule an appointment for you to inspect the piece.