Brand Tone

Bold & Confident, Empowering & Supportive, Playful & Glamorous, Approachable & Community-Focused, Expert & Quality-Conscious

Brand Values

• •Quality & Durability
• •Performance & Functionality
• •Style & Self-Expression
• •Customer Focus & Support
• •Innovation

Best Practices

• •Always write with the target audience in mind – confident, bold, professional performers who value quality, style, and functionality. Use language that resonates with their world and aspirations.
• •While the products are glamorous, the copy should also reflect the strength, athleticism, and dedication of the dancers. Highlight both the aesthetic appeal and the robust, performance-enhancing features.
• •Use vibrant, energetic language. Don't be afraid of a little sass, fun, and sparkle in the wording, especially on social media. Product names and descriptions can be creative and evocative.
• •Consistently weave in messages of how SHOW PONY products empower dancers to perform their best, feel confident, and express themselves, backed by the quality and thoughtful design of the gear.
• •Use customer testimonials, user-generated content, and respond to comments in a way that reinforces the supportive, community-focused aspect of the brand. Let the genuine voice of satisfied customers become part of the brand's narrative.

Social Perception

A provider of high-quality, specialized footwear; Stylish and attractive products; Functional and protective gear; A brand with good customer service; A go-to for performance essentials.

Copy Examples

• •✨ Step into the spotlight, Showstopper! ✨ Our NEW 'Galaxy Glitz' 8-inch heels have landed. Engineered for a flawless performance and designed to make jaws drop. Maximum comfort, insane durability, and all the sparkle you demand. Are you ready to own the stage? #ShowPonyHeels #NewArrival #ExoticDancewear #PolePower #GlitterHeels
• •Slide, spin, and slay without a worry. Our 'Diamond Dust' Thigh-High Boot Sleeves aren't just stunning – they're your secret weapon. Featuring built-in cushioned knee pads and a a no-slip grip, they offer ultimate protection for your floor work and a perfect glide. Crafted from our signature high-sparkle, ultra-durable fabric. Because your art deserves gear that works as hard as you do. #ShowPony #PoleDance #Floorwork #DanceGear #SparkleSleeves
• •🔥 You Asked, We Listened! Back in Stock + A Treat For Our Show Ponies! Hey Glam Squad! Your faves are flying off the shelves, but we've just restocked the electrifying 'Electric Blue' Stilettos! Plus, get an exclusive 15% off your next order with code SHOWLOVE. We're here to help you shine brighter. xo, The Show Pony Team
• •Watch @[UserHandle] absolutely CRUSH her routine in our 'Ruby Rebel' heels! 👠💃 That stability? That shine? That's the Show Pony promise. Tag us in your Show Pony moments to be featured! #ShowPonySpotted #PoleDanceTikTok #StripperHeels #DanceChallenge #ConfidenceUnleashed
• •Tired of heels that can't keep up? Show Pony delivers premium exotic dancer shoes built for comfort, durability, and jaw-dropping style. From the studio to the stage, feel the difference. Shop our collection now and find your perfect pair to electrify your performance! [Link to Website] #ShowPony #ProfessionalDanceHeels #PoleFitness #ExoticDancerShoes #PerformanceGear