Brand Tone

Promotional and Benefit-Oriented, Enthusiastic and Direct, Value-Conscious, Trendy/Innovative

Brand Values

• •Practicality/Problem-Solving
• •Accessibility/Affordability
• •Novelty/Innovation
• •Self-Improvement/Beauty
• •Variety

Best Practices

• •Be Consistent Across All Touchpoints: Ensure the tone used on the website (product descriptions, banners, category pages) is mirrored in any future email marketing, social media, or customer service interactions.
• •Analyze customer interactions to refine the tone to better resonate with the target audience.
• •Maintain a promotional and benefit-oriented approach, highlighting discounts, novelty, and problem-solving aspects.
• •Use enthusiastic and direct language with exclamations to capture attention.
• •Emphasize value by prominently showcasing sales and percentage discounts.

Social Perception

A brand that offers practical and innovative solutions at affordable prices, enhancing self-improvement and beauty.

Copy Examples

• •Esqueça os procedimentos com agulha! Get fuller lips without the needles!
• •Chega de passar horas esfregando! The high-pressure nozzle will save you time and effort.
• •Lançamento! New Release! Be the first to own this exclusive item!
• •Exclusividade em nossa loja! Only available here!
• •Ficar linda e com a boca bem hidratada - get beautiful and hydrated lips!