Brand Tone

Professional, Supportive, and Experienced

Brand Values

• •Quality and Craftsmanship
• •Affordability and Value
• •Customer-Centric Solutions
• •Community Support

Best Practices

• •Always lead with the core values of 'Made in USA,' 'Affordability,' and 'Quality.' Whether in an ad or a product description, these pillars differentiate the brand and should be consistently highlighted.
• •Use a professional tone that speaks to the experience of the founder, but infuse it with the energy and passion of a live performance. Use words like 'stunning,' 'shine,' and 'luxurious' to describe products while maintaining a practical, solution-oriented message.
• •Leverage testimonials and user-generated content across all platforms. Feature photos and videos of choirs in action and quote their positive feedback directly. This provides social proof and authentically communicates the brand's value.
• •Use industry-specific terms like 'quick costume changes,' 'flattering cut,' and 'no-cling shape' to show a deep understanding of the performer's needs and the director's requirements.
• •In all communications, from social media replies to order confirmations, maintain a supportive and helpful tone. Frame the brand as a partner invested in the success of each choir. This builds loyalty beyond the initial purchase.

Social Perception

Reliable, High-Quality, and Praiseworthy

Copy Examples

• •The spotlight hits, the music starts, and the performance begins. We're honored to see the [Choir Name] looking and feeling incredible in their custom 'Classic' dresses. Designed in the USA for comfort, quality, and that unforgettable stage presence. Shine on! #ShowChoirDresses #MadeInUSA #ShowChoir
• •Quality You Can See. Comfort You Can Feel. Our American-made show choir dresses are crafted with over 30 years of expertise to ensure your performers shine. Satisfaction Guaranteed. [Shop Now]
• •Planning for next season? Our 2026 custom orders are now open!
• •Tired of the costume chaos? Our revolutionary PrePak system simplifies group ordering. Get 13 high-quality, USA-made dresses in a range of sizes, shipped free. Spend less time on logistics and more time on the music. [Learn More]
• •Feel the luxury, love the performance. This rich stretch velvet dress is designed for a flattering, no-cling fit that moves with your dancers. Featuring a sturdy back zipper for quick changes and soft knit lining for ultimate comfort, it's the perfect choice for your ballad or closer.