Brand Tone

Friendly and Approachable, Knowledgeable and Expert, Supportive and Encouraging, Community-Oriented, Passionate

Brand Values

• •Quality
• •Customer Service
• •Expertise
• •Community Support
• •Family-Owned Tradition
• •Passion for Dance

Best Practices

• •Emphasize "We" and "Your Dance Family": Use inclusive language that fosters a sense of belonging and community. Speak directly to the dancer and their needs.
• •Share Expertise Authentically: Weave in tips, advice, and product knowledge naturally. Highlight the staff's dance background when relevant (e.g., "As former dancers, we know how crucial the right shoe is...").
• •Celebrate Dancers and Dance: Use enthusiastic and positive language. Share customer spotlights (with permission) and celebrate the achievements of local dancers and studios.
• •Maintain a Local Connection: Regularly mention Oklahoma City, local events, and partnerships to reinforce community ties.
• •Be Visually Consistent: Ensure that the tone of the copy is reflected in the imagery used – vibrant, supportive, and showcasing the joy of dance. Use emojis thoughtfully to enhance friendliness on social media.

Social Perception

Trusted Local Retailer, Expert Resource, Supportive of the Dance Community, Welcoming Environment, Reliable

Copy Examples

• •Headline (Website/Social Media): "Step Into Your Spotlight! ✨ Find the perfect fit and the latest styles at Show Biz Dancewear, your OKC dance family since 1974." Body: "From your first plié to your professional debut, we're here with expert advice, top brands, and a passion for every dancer's journey. Visit us in-store for a personalized fitting!"
• •Instagram Post (New Arrival): "New [Brand Name] leotards just pirouetted into the boutique! 😍 Stunning designs, comfortable fit, and built to move with you. Our experts are ready to help you find your new favorite! #OKCDance #ShowBizDancewear #NewArrivals #DanceFashion"
• •Facebook Post (Community Event): "We loved seeing so many talented dancers at the [Local Dance Event Name]! Congrats to all participants! Show Biz Dancewear is proud to support our amazing OKC dance community. #SupportLocalDance #OKCCommunity #DanceFamily"
• •Email Newsletter Snippet (Pointe Shoe Focus): "Your Pointe Shoe Journey Starts Here. Getting your first pair of pointe shoes? Or ready for a new pair? Our experienced fitters, with their professional dance backgrounds, provide the personalized care and expertise you deserve. Book your fitting today and dance with confidence! [Link to booking]"
• •Promotional Offer (General): "Shine Brighter This Season! 🌟 Get 15% off all dance bags when you purchase any pair of shoes. Our team is here to help you gear up for success. #DanceDeals #ShowBizBoutique #OKCDancers"