Brand Tone

Fun, Nostalgic, and Enthusiastic

Brand Values

• •Tradition & Nostalgia
• •Fun & Excitement
• •Variety & Choice
• •Creating Memories
• •Accessibility & Convenience

Best Practices

• •Use Energetic Language: Consistently use upbeat, positive, and enthusiastic words. Incorporate terms like "magic," "awesome," "favourite," and "new" to maintain a high-energy feel.
• •Lean into Nostalgia: Frame products as carriers of tradition and memory. Use phrases like "just like you remember" and "create new memories" to build an emotional connection with parents.
• •Speak to the Whole Family: Write copy that resonates with the parent's desire to provide a joyful experience for their children while also exciting the kids with mentions of popular brands and characters.
• •Highlight Variety as a Solution: Regularly emphasize the breadth of the product range. Position the brand as a one-stop-shop that has a showbag for "everyone," "every taste," and "every age."
• •Align with the Show Calendar: Center marketing campaigns around the dates of major Australian shows. This leverages the cultural buzz and reinforces the brand's authenticity and relevance.

Social Perception

The public perceives Showbag World as a leading, authentic, and essential part of the Australian show experience. They are seen as the official source for the most desirable and popular showbags, from licensed characters to beloved candy brands. The brand is strongly associated with the fun and excitement of large-scale community events. This positive association makes them a trusted and go-to name for families looking to capture a piece of that "show magic."

Copy Examples

• •Missed out on the show this year? Don't miss the best part! Get Australia's favourite showbags delivered fast. From the sweet-filled classics you remember to the latest character obsessions your kids are begging for. Order now and bring the magic home!
• •The thrill of the show hall. The tough choices. The pure joy of tearing open your favourite showbag. Relive the nostalgia and create new memories with your family. Explore our massive collection and find the perfect bag of happiness.
• •Got a gamer, a princess, a chocoholic, and a budding artist? No worries! With hundreds of showbags from Minecraft to Minnie Mouse and everything in between, you You find a smile for everyone. Stop searching and start the fun with Showbag World.
• •Want a fundraising idea that's guaranteed to be a hit? Our showbags are a crowd-pleasing, easy-to-sell option that brings in the profits and the smiles. Contact our team today and let's make your next fundraiser the most successful one yet!
• •Our showbags are packed with so much fun and value, they're the ultimate treat. Perfect for birthdays, rewards, or just because. Grab a bag of pure joy today (you've been warned!).