Brand Tone

Expert & Knowledgeable, Passionate & Enthusiastic, Confident & Proud, Customer-Centric & Supportive, Direct & No-Nonsense, Community-Oriented (within the Harley niche)

Brand Values

• •Quality & Performance
• •Innovation
• •Customer Satisfaction
• •Durability & Reliability
• •American Made
• •Family Business Ethos
• •Integrity & Support

Best Practices

• •Speak with Authority and Passion: Your copy should reflect deep knowledge of Harley Davidsons and suspension technology, infused with genuine enthusiasm for riding and product quality. Use confident language that showcases expertise.
• •Prioritize Performance and Quality: Always highlight the tangible benefits of the product – improved ride comfort, handling, adjustability, and durability. Use specific examples where possible (e.g., eliminates the pogo effect, smooths out rough roads).
• •Emphasize Made in USA and Lifetime Warranty: These are significant trust builders and differentiators. Integrate them naturally into product descriptions, about sections, and even ad copy as proof of quality and commitment.
• •Maintain a Customer-Centric and Supportive Voice: Even in product-focused copy, let the commitment to customer satisfaction shine through. Use language that is approachable and implies excellent support is always available, mirroring the company's renowned service.
• •Be Direct and Benefit-Driven: Get straight to the point about how Shotgun Shock improves the riding experience. While the cool factor is a plus, lead with the functional advantages (comfort, control, versatility) and back it up with the quality and support.

Social Perception

Highly Regarded Product, Exceptional Customer Service, Worth the Investment, Cool Factor, Problem Solver, Reliable & Trustworthy

Copy Examples

• •Headline: Dial In Your Dominance. On The Fly. Body: Stop compromising. Shotgun Shock gives you ultimate control over your Harley's stance and ride. Adjust height and rebound instantly – because the road ahead waits for no one. American made, lifetime warrantied. Ride it your way. Call to Action: Shop Systems Now.
• •Headline: Feel The Freedom, Not The Bumps. Body: Rough roads? Passenger onboard? No problem. Shotgun Shock’s dual-adjustable air suspension smooths out the harshest rides, giving you and your passenger unparalleled comfort. Experience the difference quality engineering makes. Call to Action: Discover a Smoother Ride.
• •Headline: Slam It. Raise It. Ride It. Without The Wrench. Body: Get that killer slammed look when parked and perfect riding height when you hit the throttle – all with the flip of a switch. Shotgun Shock offers ultimate versatility, backed by our legendary lifetime warranty and customer support. Call to Action: Learn More About On-The-Fly Adjustment.
• •Headline: Built in the USA. Backed for Life. Engineered for Your Harley. Body: Precision-crafted in America, Shotgun Shock isn't just an upgrade, it's an investment in every mile. Experience superior handling, unmatched adjustability, and the peace of mind that comes with a lifetime warranty. Call to Action: Find Your Perfect Shotgun Shock.
• •Headline: More Than Air Ride. It's Shotgun Shock. Body: Don't settle for just up and down. Our system offers independent rebound control, giving you a truly customizable ride no matter the height. Hear from riders who’ve transformed their Harley experience. Call to Action: Read Customer Testimonials.