Brand Tone

approachable-expert

Brand Values

• •Sustainability
• •Creativity and Artistry
• •Inclusivity and Comfort
• •Quality and Expertise

Best Practices

• •Lead with "Sustainable Luxury": Always integrate the concepts of high-end, creative hairstyling with the brand's commitment to sustainability. Frame eco-friendliness not as a compromise, but as a core component of a premium experience.
• •Use an "Approachable-Expert" Tone: Combine confident, professional language about techniques and results with warm, inviting, and inclusive phrasing. Use words like "we welcome," "your space," and "together" to foster a sense of community.
• •Showcase, Don't Just Tell: Let high-quality photos and videos of your work do the heavy lifting. Use copy to add context, explain the creative process, or highlight the client's positive experience.
• •Emphasize the "Judgement-Free" Atmosphere: In your copy, consistently reinforce the idea of the salon as a safe and comfortable space. This is a powerful differentiator that builds trust and appeals to clients who may have felt anxious in other salon environments.
• •Be Consistent Across All Channels: Ensure the tone, values, and key messages are harmonized across the website, Instagram, Facebook, and any in-salon marketing materials to build a strong, recognizable brand identity.

Social Perception

The public perception of SHOTGUNN HAIR, as gathered from online reviews and mentions, is overwhelmingly positive. Clients frequently praise the knowledgeable and friendly staff, the relaxed salon environment, and the high-quality results. The salon is seen as a top-tier establishment in Exeter, particularly for modern coloring techniques and for its sustainable practices. The "award-winning" claim is a significant social proof point that reinforces its reputation for excellence.

Copy Examples

• •From faded to vibrant. ✨ We brought this look back to life with a custom color blend and a fresh cut. Our passion is creating hair that not only looks amazing but feels healthy. All achieved using sustainable products, because we care about your hair and the planet. Swipe to see the before! #SustainableBeauty #ExeterSalon #HairTransformation
• •Style Meets Sustainability. Welcome to SHOTGUN, Exeter's award-winning hair salon where creativity and conscious choices come together. Experience expert hair artistry in a relaxed, judgement-free space.
• •Looking for your new hair sanctuary in Exeter? At SHOTGUN, we combine expert styling with a passion for sustainability. Enjoy a complimentary deep conditioning treatment with your first appointment. Book your escape into beautiful hair today. #ExeterHair #SustainableSalon #NewClientOffer
• •Time for a change? 🎨 What's the next hair color on your dream board? Drop us a comment or DM! We love bringing your hair goals to life. #HairInspo #CreativeColor #SHOTGUNhair
• •That salon-fresh feeling, bottled. We exclusively stock [Product Brand] because their commitment to quality and eco-conscious ingredients matches our own. Ask your stylist which product is right for you during your next visit! #EvoHair #Oway #HealthyHair