Brand Tone

Confident & Bold, Modern & Stylish, Approachable & Inclusive, Playful & Edgy, Performance-Oriented, Direct & Transparent

Brand Values

• •Quality Performance
• •Accessible Excellence (Value)
• •Modern Design & Style
• •Innovation
• •Community & Connection
• •Individuality & Self-Expression

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., confident, modern, playful), key messaging points, preferred terminology, and words to avoid. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. For Vice Golf, it's likely style-conscious golfers who value performance and smart pricing. Tailor the language, references, and humor to resonate with them.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, an email newsletter, or a customer service response, the tone should feel recognizably "Vice Golf."
• •Prioritize Clarity and Authenticity: While being stylish and bold, ensure the message is clear and the promises are authentic. Avoid jargon that alienates, and let the brand's genuine passion for golf and design shine through.
• •Review and Evolve: Regularly review existing copy to ensure it aligns with the current brand strategy. As the brand grows and the market changes, be open to subtly evolving the tone, but always ensure it remains true to the core values.

Social Perception

Positive Disruptor, "Cool" Factor, Smart Choice, Reliable Performer, Growing Loyalty

Copy Examples

• •Unleash Your Game. The new [Ball Model Name] isn't just engineered for explosive distance and surgical precision – it’s designed to make a statement. Play bold. Play Vice.
• •Ditch the stuffy. Our new [Polo Name] Performance Polo blends cutting-edge fabric with a style that’s as sharp on the 18th green as it is at the 19th hole. Look good, feel good, play better.
• •Golf is more than a game. It's an attitude. It's a vibe. We’re here for the players who carve their own path and demand the best, without breaking the bank. This is Vice Golf. Join the movement.
• •Style Upgrade: Your Game (And Wardrobe) Will Thank You. Up to 30% Off.
• •Your style. Your swing. Your Vice. 🔥 Tag us @vicegolf to show us how you rock your gear on and off the course. #ViceGolf #GolfStyle #PlayYourWay