Brand Tone

Joyful & Enthusiastic, Appreciative & Passionate, Friendly & Approachable, Curated & Discerning, Creative & Inspiring

Brand Values

• •Quality & Functionality
• •Aesthetics & Design
• •Craftsmanship & Originality
• •Customer Experience
• •Community & Connection
• •Joy in the Everyday

Best Practices

• •Embrace Joyful Language: Use words that evoke happiness, delight, and inspiration. Think 'spark,' 'brighten,' 'discover,' 'joyful,' 'beautiful.'
• •Highlight Craftsmanship & Curation: Emphasize the 'thoughtfully made,' 'curated,' 'hand-picked,' or 'in-house designed' aspects of products to convey quality and care.
• •Maintain a Friendly and Approachable Voice: Write as if you're having a warm conversation with a fellow stationery enthusiast. Use welcoming language and be helpful.
• •Focus on the Sensory Experience: Describe the feel of paper, the flow of a pen, the visual appeal of a well-organized desk. Help the customer imagine using and enjoying the products.
• •Stay Authentic and Passionate: Let genuine enthusiasm for stationery and good design shine through. Share the story and the 'why' behind the brand and its products.

Social Perception

Highly Positive, Curator of Quality & Unique Items, Aesthetic & Inspiring, Friendly & Passionate, A Haven for 'Paper Nerds'

Copy Examples

• •Headline: Rediscover the Joy of Your Desk. Body: At Shorthand, we believe your workspace should inspire. Explore our curated collection of thoughtfully made pens, notebooks, and desk accessories that blend beauty with utility. Transform your everyday. Call to Action: Shop the Collection
• •Headline: From Our Press to Your Paper. Body: Feel the difference of true craftsmanship. Our in-house designed and letterpress-printed notebooks and cards are made with love, right here in Los Angeles. Plus, discover unique finds we’ve sourced from around the globe. Call to Action: Explore Shorthand Originals
• •Headline: More Than Just Supplies, It's a Vibe. Body: Step into Shorthand and find a world where color, texture, and good design meet. We’re passionate about bringing you tools that make your tasks a little brighter and your ideas flow a little smoother. Call to Action: Visit Our Stores
• •Headline: The Perfect Gift for the Person Who Loves Paper. (Or, Treat Your Own Desk!) Body: Searching for something special? From elegant fountain pens to quirky paper clips, our selection is brimming with delightful finds for every stationery enthusiast. Give the gift of beautiful utility. Call to Action: Find Unique Gifts
• •Headline: Your Desk's Happy Place. Body: Elevate your everyday with Shorthand. We meticulously select (and create!) beautiful, functional items that bring a spark of joy to your work, your studies, or your creative pursuits. Because beautiful tools make beautiful work. Call to Action: Get Inspired