Brand Tone

aspirational, elegant, and confident

Brand Values

• •Quality and Craftsmanship
• •Confidence and Empowerment
• •Exclusivity and Luxury
• •Customer-Centric Service
• •Trend-Awareness

Best Practices

• •Always use elevated and evocative language. Words like "exquisite," "radiant," "unforgettable," and "couture" reinforce the brand's luxury positioning.
• •Frame the product not just as a dress, but as part of a transformative experience. Focus on the feeling and the moment—confidence, beauty, and celebration.
• •While the brand is high-end, the tone on social media should remain encouraging and helpful. Reassure customers about the online purchasing process to build trust, just as they currently do on TikTok.
• •Let the high-quality imagery and videos do most of the talking. Copy should be concise and complementary to the stunning visuals, enhancing the story rather than just describing the product.
• •Whether it's a website description, an Instagram caption, or a TikTok reply, the voice must remain consistent. Every communication should reflect the core values of quality, confidence, and elegance.

Social Perception

The public, particularly the target audience on TikTok, perceives Shorik as a legitimate and desirable source for high-quality, luxury prom and formal dresses. The brand is seen as an authority on "it girl" fashion for special events. The positive customer testimonials and high engagement on social media indicate a strong and favorable reputation. The primary identity is tied to being an online boutique that provides access to sought-after designer gowns, making luxury fashion more accessible to a global audience.

Copy Examples

• •Your moment is waiting. Define elegance and own the night in a dress that's as unforgettable as you are. Discover the collection. #ShorikCouture #EveningGown #LuxuryFashion
• •POV: You finally found THE dress. ✨ Get ready to be the main character. #promdress #cinderelladress #prom2025 #shorik
• •Crafted for the Spotlight. Handpicked designer gowns for life's most radiant occasions.
• •An Entrance They Won't Forget...
• •Sculpted from luxurious satin with intricate beadwork, this gown is designed not just to be worn, but to be experienced. Its figure-flattering silhouette and exquisite detailing ensure you feel nothing less than magnificent from your first step into the room.