Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
personal, empowering, and trend-aware
Brand Values
- •Empowerment
- •Quality and Durability
- •Authenticity and Passion
- •Community and Connection
- •Female Entrepreneurship
Best Practices
- •Lead with the "Why": Always circle back to the core values of empowerment, uniqueness, and celebrating life. Whether writing a product description or a social media post, infuse it with this purpose.
- •Use Megan's Voice: Continue to leverage the founder's personal story. Use a friendly, first-person narrative ("I," "My goal is") in emails and "About Us" sections to maintain authenticity and build a personal connection with customers.
- •Create a Keyword Glossary: Develop a list of on-brand words (e.g., empower, timeless, celebrate, unique, durable, style, life, confidence) and off-brand words (e.g., cheap, discount, fake) to ensure consistency across all written content.
- •Balance Trendiness with Timelessness: The brand mentions both "latest trends" and "timeless pieces." Copy should reflect this by highlighting how a trendy piece (like a new charm style) is still a timeless investment due to its quality and classic material.
- •Focus on "Feeling" over "Features": While mentioning features like "hypoallergenic" is important for trust, the primary focus of the copy should be on the feeling the jewelry evokes—confidence, beauty, and self-expression. Translate the material's durability into the emotional benefit of a piece that can be worn through all of life's moments.
Social Perception
The public perception is positive among those who have interacted with the brand, valuing quality and aesthetic. It's building a grassroots reputation within its community, reinforced by a lack of negative reviews, presenting it as a trustworthy small business focused on customer satisfaction.
Copy Examples
- •Your story, your style, your statement. ✨ Meet the Locked in Love Necklace—not just jewelry, but a symbol of strength and self-love. Crafted from hypoallergenic stainless steel to be with you every day. How would you style it? #zoelstyle #femaleowned #loveyourself
- •Live Life Beautifully. Timeless jewelry designed to celebrate you, every single day. #empowerment
- •Hi [Customer Name], When I started ShopZoeL, I dreamt of more than just a store. I wanted to build a community and create pieces that make you feel unapologetically you. From our water-friendly materials to our commitment to empowering female artists, every detail is chosen with passion. Thank you for being part of the story. xo Megan
- •A nod to the past with a modern edge. The Vintage Dream Hoops bring soft curves and subtle texture for that effortlessly elevated, throwback feel. Crafted from hypoallergenic stainless steel and finished with durable PVD, they're made to wear all day, every day, and never go out of style—just like your best vintage find.
- •Come say hi! ✨ We're at the @locallovepopupmarket this weekend! Try on your favorite pieces, feel the quality for yourself, and let's make some meaningful connections. Can't wait to see your shining faces! #smallbusiness #popup #communitylove
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