Brand Tone

Elegant & Accessible, Sincere & Purpose-Driven, Informative & Product-Focused

Brand Values

• •Quality Craftsmanship
• •Affordability & Value
• •Customer-Centricity (Stated)
• •Ethical Considerations & Fair Practices
• •Heritage & Tradition

Best Practices

• •Develop a Brand Voice Chart: Clearly define the brand's personality traits (e.g., Elegant, Accessible, Sincere, Respectful), corresponding tones, "do's and don'ts" for language, and examples. This serves as a guide for all writers.
• •Prioritize "Elegant & Accessible" Duality: Ensure copy consistently balances aspirational and sophisticated language with clear, direct messaging about value and affordability. Avoid jargon that alienates, but maintain a touch of refinement.
• •Infuse Sincerity, Especially in "About Us"/Value-Driven Content: When discussing craftsmanship, ethical practices, or the brand's mission, use genuine and transparent language. Let the passion for quality and fairness come through authentically.
• •Maintain a Respectful and Helpful Tone in Customer Interactions: Especially given the feedback on customer service, ensure all communication (FAQs, automated responses, direct messages) is polite, understanding, and aims to genuinely assist the customer, reinforcing the stated customer-centric value.
• •Regularly Audit Content: Periodically review website copy, social media posts, and marketing materials to ensure they align with the defined brand tone and values. This helps catch inconsistencies and adapt as the brand evolves.

Social Perception

Mixed but Generally Leaning Positive for Product Quality vs. Price, Concerns about Customer Service & Consistency, Legitimacy, Appreciation for Style

Copy Examples

• •Embrace tradition, effortlessly. Our new collection of Kurta Pyjamas, crafted from the finest Indian weaves, brings timeless elegance to your festive celebrations. Look your best, without breaking the bank. #WintageWear #FestiveFashion #AffordableLuxury
• •Sharp style, honest prices. The Wintage Signature Blazer is meticulously tailored for a perfect fit, using premium fabrics. We believe in quality you can feel and value you'll appreciate. It's not just a blazer, it's a statement of accessible sophistication.
• •Discover Wintage: Premium Style, Fairly Priced.
• •Meet the hands that craft your style. At Wintage, we're committed to exceptional quality and fair wages for our talented artisans. Experience the difference passion makes. #WintageValues #EthicalFashion #Craftsmanship
• •Luxury within reach. Wintage offers impeccably crafted menswear by connecting you directly with the makers. Fine clothing, honest prices – that's our promise.