Brand Tone

Authentic, Traditional, Friendly, Approachable, Community-Focused, Knowledgeable, Passionate, Proud, and Enduring.

Brand Values

• •Heritage & Authenticity
• •Quality
• •Customer Relationships/Friendship
• •Community Involvement
• •Hard Work & Dedication
• •Adaptability & Modernity

Best Practices

• •Embrace Storytelling: Weave the family-owned history, Iowa roots, and passion for Western heritage into product descriptions, social media posts, and "About Us" content. Share anecdotes from fairs or customer interactions (with permission).
• •Use "Neighborly" Language: Write as if you’re talking to a friend or neighbor. Keep the tone warm, genuine, and approachable. Avoid overly corporate jargon or overly aggressive sales speak. Think "firm handshake and genuine friendship."
• •Highlight Community & Connection: Regularly feature involvement in local events, fairs, and rodeos. Showcase customer photos (user-generated content) to build that sense of "family."
• •Emphasize Quality and Durability: Connect products to the values of hard work and longevity. Explain how the quality brands and materials they offer are suited for the Western lifestyle and "stand the test of time."
• •Be Consistent Across All Channels: Ensure the friendly, authentic, and community-focused voice is present on the website, social media, email newsletters, and even in-store signage and interactions. Reinforce the "no longer a customer, you are now a friend" ethos everywhere.

Social Perception

The brand is perceived as a long-standing, authentic Western retailer with deep roots in its community and a commitment to the Western lifestyle. They are seen as a significant dealer of major Western brands and tack. The "family-owned" aspect likely contributes to a perception of trustworthiness for many.

Copy Examples

• •Headline: Rooted in Tradition, Ready for Your Frontier. Body: Since 1988, our family has been outfitting yours with authentic Western wear that’s as hardworking as you are. From the Iowa fields to your doorstep, experience the Western Edge difference. Quality gear, friendly service – that's our promise.
• •Headline: More Than a Store, We're Kin. Body: At Western Edge, you’re not just a customer, you’re part of the family. Stop by our stores in Iowa & Oklahoma, or visit us at the next rodeo – we’re always ready with a firm handshake and the best in Western lifestyle.
• •Headline: Gear Up for Life's Adventures. Body: Whether it's for the ranch, the rodeo, or just a touch of Western spirit in your everyday, find durable boots, timeless apparel, and quality tack that stands the test of time. Shop online or meet us on the road!
• •Headline: Iowa Born, Western Bred. Body: We bring the heart of the West to you, no matter where you roam. Discover exclusive collections from Ariat, Twisted X, and more, curated by folks who live and breathe the Western way.
• •Headline: Your Journey, Our Craftsmanship. Body: From expertly fitted saddles to boots that tell your story, Western Edge is dedicated to quality that lasts. Visit our blog for the latest news from the Iowa Horse Fair & more, and join a community that values heritage and hard work.