Brand Tone

aspirational yet accessible

Brand Values

• •Curated Quality
• •Affordability
• •Customer-Centricity
• •Trust

Best Practices

• •Lead with 'You': Always center the copy on the customer. Instead of 'We sell quality dresses,' write 'You'll feel confident in our quality dresses.' This aligns with the brand's customer-centric value.
• •Balance Aspiration with Affordability: Use evocative and inspiring words like 'elevate,' 'inspire,' and 'discover,' but always ground the message by reinforcing value, e.g., 'the style you want at prices you'll love.'
• •Tell the Curation Story: Regularly mention that items are 'hand-picked,' 'carefully selected,' or 'curated.' This reinforces the value of quality and trust, differentiating the brand from larger, less personal retailers.
• •Create a Unified Voice Across All Channels: Ensure the aspirational and accessible tone is consistent, from the website's microcopy (like button text) to social media captions and customer service emails. An inactive or inconsistent social presence should be addressed to build a cohesive brand image.
• •Focus on the Feeling, Not Just the Feature: Instead of only listing product dimensions, describe the benefit to the customer's life. For a soft sweatshirt, don't just say 'fleece-lined'; say 'Wrap yourself in all-day comfort with our unbelievably soft fleece lining.'

Social Perception

Largely unformed and confined to existing customers, who provide positive on-site feedback. Lack of external presence means no broader community or dialogue, limiting social perception.

Copy Examples

• •Your everyday hero has arrived. Our new Quilted Tote isn't just a bag; it's your partner for conquering the day in style. Spacious enough for your essentials, chic enough for any occasion. Find the piece that completes your look. #ShopWebbi #EffortlessStyle #CuratedForYou
• •Home should be your happy place. Elevate your space with our hand-picked home essentials that blend timeless design with cozy comfort. Create a home you love coming back to, without breaking the bank. Tap 'Shop Now' to discover our new collection. #HomeInspo #AffordableLuxury #WebbiHome
• •Meet the dress that does it all. Designed for confidence, this piece moves with you from morning coffee to evening cocktails. We believe style should be simple and quality should be a given. This isn't just a dress; it's a statement that you deserve to feel beautiful every single day.
• •Inside: The Secret to Effortless Style is Waiting for You
• •Curated for Confidence. Loved for Quality. Discover apparel and home goods hand-picked to make your everyday beautiful.