Brand Tone

Edgy & Rebellious, Authentic & Raw, Iconic & Legendary, Exclusive & Insider, Nostalgic

Brand Values

• •Music Heritage & Legacy
• •Live Music Experience
• •Authenticity & Unconventionality
• •Community
• •Edge & Rebellion

Best Practices

• •Embrace the Edge: Don't shy away from a slightly rebellious, confident, and even dark tone. Use language that reflects the raw energy of rock 'n' roll.
• •Speak to the Insider: Use language that resonates with those familiar with music culture and The Viper Room's iconic status. Make them feel part of an exclusive club.
• •Highlight Authenticity & Legacy: Continuously tie the merchandise back to the rich history and genuine spirit of the venue. Words like "legendary," "iconic," "authentic," and "original" are key.
• •Keep it Concise & Punchy: Reflect the direct, no-nonsense attitude of rock music. Short, impactful sentences and bold statements work well.
• •Visual-Verbal Consistency: Ensure the copywriting complements the dark, edgy visuals typically associated with The Viper Room. The words should feel like they belong to the imagery.

Social Perception

Legendary & Historic Venue, Intimate & Gritty, Cool & Iconic Brand, Associated with Rock & Roll Lifestyle

Copy Examples

• •Headline: Own a Piece of the Legend. Body: The Viper Room isn't just a venue, it's history. Wear the legacy. Shop official merch now. Call to Action: Shop Now.
• •Headline: Unleash Your Inner Rockstar. Body: Our latest drop is here. Authentic Viper Room gear, steeped in rock 'n' roll spirit. Limited stock. Call to Action: Get Yours.
• •Headline: More Than Merch. It's a Statement. Body: From the heart of the Sunset Strip to your wardrobe. This isn't just clothing, it's an attitude. Call to Action: Explore the Collection.
• •Headline: The Night Awaits. Dress Accordingly. Body: Viper Room official apparel. For those who live by their own rules. Call to Action: Discover the Darkness.
• •Headline: Legendary Nights. Iconic Gear. Body: The echoes of rock history, woven into every thread. Get your official Viper Room merchandise and carry the story. Call to Action: Wear the Legend.