Brand Tone

Elegant, Curated, Aspirational yet Accessible, Passionate & Appreciative (of vintage), Friendly & Community-Oriented (locally), Understated & Confident

Brand Values

• •Uniqueness & Individuality
• •Quality & Craftsmanship
• •Timeless Style
• •Sustainability
• •Local Connection
• •Curated Selection

Best Practices

• •Develop a "Brand Voice" Guide: Create a simple internal document outlining key tone words (e.g., "Elegant," "Passionate," "Understated," "Curated"), preferred vocabulary (e.g., "treasures," "gems," "timeless," "era" instead of just "old clothes"), and things to avoid (e.g., overly casual slang, aggressive sales language).
• •Focus on Storytelling: Vintage items inherently have a past. Weave subtle narratives or evoke the feeling of an era into descriptions and posts. Highlight what makes a piece special beyond just its appearance.
• •Emphasize Quality and Uniqueness: Consistently use language that conveys the high standard of the curated items and their one-of-a-kind nature. Words like "handpicked," "select," "rare find," and "exceptional" reinforce this.
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy matches the aesthetic of the photography. If the images are elegant and artistic, the language should complement this, avoiding jarringly different tones.
• •Engage Authentically: When responding to comments or messages, maintain the established brand voice. Be helpful, appreciative, and use language that reflects the brand's passion for vintage and its connection with its community. If the primary language of engagement is Lithuanian, ensure the tone translates appropriately.

Social Perception

Trusted Source for Quality Vintage, Fashionable & Stylish, Hidden Gem/Local Favorite, Aesthetic Appeal, Friendly & Passionate Service

Copy Examples

• •Instagram Post (Image: A beautifully preserved 1970s floral maxi dress): Unlock a story from decades past. This vibrant 70s maxi isn't just a dress, it's an era of freedom and artistry, waiting for its next chapter with you. Discover timeless elegance at Vintage Showroom. #VintageShowroomLT #TimelessStyle #70sFashion #VilniusVintage
• •Facebook Ad (Targeting: Users interested in sustainable fashion and vintage in Lithuania): Choose fashion that tells a story. ✨ At Vintage Showroom, we curate exceptional vintage pieces, each with a unique past and a stylish future. Sustainable, timeless, and utterly you. Visit us in Vilnius or explore select finds online. Savičiaus g. 5-2 | vintageshowroom.lt
• •Product Description (Website - for a classic trench coat): The Enduring Classic: This impeccably maintained vintage trench coat is a testament to timeless design and superior craftsmanship. A true wardrobe cornerstone, offering versatile elegance for any season. Carefully selected for the discerning individual. Material: [Specify] Condition: Excellent Vintage.
• •Instagram Story (Series of short clips showcasing new arrivals): Clip 1 (Text overlay): Freshly Unearthed Gems ✨ Clip 2 (Close-up of a unique handbag, Text overlay): Details that enchant. Clip 3 (Model twirling in a vintage skirt, Text overlay): Find your standout piece this week! Final Clip (Storefront or link sticker): Visit Vintage Showroom LT | Savičiaus g. 5-2
• •Email Newsletter Snippet (Subject: Discover This Week's Vintage Treasures): Step into a world of curated elegance with Vintage Showroom's latest arrivals. From statement pieces that whisper tales of bygone eras to timeless classics reimagined, each item is handpicked for its exceptional quality and enduring style. Explore the collection and let your individuality shine.