Brand Tone

Passionate, Authentic, Knowledgeable & Informative, Welcoming & Friendly, Curated & Quality-Focused

Brand Values

• •Passion for Salento, its culture, and its wines.
• •Authenticity: Offering genuine products and experiences from the Salento region.
• •Quality: Selecting and importing high-standard wines.
• •Tradition: Supporting family-run wineries and traditional winemaking.
• •Personal Connection: Building relationships with both winemakers and customers.
• •Discovery: Seeking out new and unique wines and sharing them.
• •Conviviality/Experience: Creating a welcoming space (wine bar) for enjoyment and events.
• •Respect for Nature: Mention of "pure" wines made with respect for nature.

Best Practices

• •Lead with Passion: Infuse genuine enthusiasm for Salento, the wines, and the stories behind them into every piece of communication. Use evocative language that conveys this love.
• •Emphasize Authenticity and Origin: Always highlight the connection to Salento, the specific wineries (especially if family-run or small-batch), and traditional methods. Tell the "story" behind the wine.
• •Be Welcoming and Personal: Use a friendly, approachable tone. Address the customer directly. Share insights from Geert’s travels and selections to build a personal connection.
• •Educate and Inform: Share knowledge about grape varietals, regions, food pairings, and winemakers in an accessible way. This positions the brand as an expert and enhances appreciation.
• •Maintain Visual-Verbal Cohesion: Ensure that the imagery used alongside copy (especially on social media and the website) reflects the same values of authenticity, quality, and the beauty of Salento. Captions should complement the visuals and reinforce the brand's passionate and knowledgeable voice.

Social Perception

Vino Salentu is likely perceived as a niche, specialized importer and retailer passionate about bringing authentic Salento wines to Belgium. Customers probably see them as knowledgeable and trustworthy sources for unique Italian wines that are not mass-marketed. The emphasis on personal selection and relationships with winemakers likely contributes to a perception of quality and exclusivity. The physical wine bar adds a social, experiential dimension, positioning them as a destination for wine lovers. Their participation in wine events suggests they are active and respected within the Belgian wine community.

Copy Examples

• •Headline: Vino Salentu: Your Heartbeat in Puglia, Now Pouring in Belgium. Body: Forget fleeting trends. We journey to Salento's soul, bringing back wines that whisper tales of sun-drenched vineyards and generations of family passion. Discover the true taste of Italy, personally selected by Geert. #RealSalento #ItalianWineBelgium
• •Social Media Post: Sun in a bottle! ☀️ This [Wine Name] from [Winery Name] is pure Salento joy. Handpicked by us from a small, family-run estate where tradition is everything. Taste the passion. Visit our shop or explore online! #VinoSalentu #AuthenticItalian #FamilyWinery
• •Product Description Snippet: More than just a wine, this is a story. Crafted with respect for nature by the [Family Name] family in the heart of Salento, each sip of this [Grape Varietal] reveals [mention a key characteristic, e.g., "intense dark fruit and a hint of spice"]. Experience the authentic taste we fell in love with.
• •Email Subject: Geert's Latest Salento Discovery: A Wine You Won't Forget! Email Snippet: We've just returned from Salento, brimming with new stories and, of course, exceptional wines! One that truly captured our hearts is the [Wine Name] – a testament to the passion of its maker. Come taste the magic at Vino Salentu.
• •Event Invitation: Join Us for a Taste of Salento! 🍷 Escape to Puglia for an evening at Vino Salentu. We're sharing our favorite finds, paired with Italian bites and the warm hospitality of our wine bar. Let's celebrate the art of true Italian winemaking together. Reserve your spot! #WineTastingBelgium #SalentoLove