Brand Tone

Passionate, Enthusiastic, Artistic, Appreciative, Community-Oriented, Friendly, Niche, Geek-Chic

Brand Values

• •Craftsmanship & Quality
• •Uniqueness & Individuality
• •Passion
• •Artistic Expression
• •Community Engagement

Best Practices

• •Embrace Enthusiasm: Use vibrant language, exclamation points (judiciously), and express genuine excitement for the products and the community.
• •Highlight Craftsmanship: Consistently use terms like "handcrafted," "artisan," "meticulously designed," "unique," and "hand-painted" to reinforce the quality and artistic value.
• •Speak the Language of the Niche: Incorporate terms familiar to mechanical keyboard enthusiasts and gamers/fantasy fans (e.g., "setup," "battle station," "MX stem," names of popular game/fantasy characters if relevant and legally permissible).
• •Maintain a Personal & Friendly Voice: Address the audience directly (using "you," "your"), share the artist's passion (Pannie's story), and engage warmly in comments and messages.
• •Be Visually Congruent: Ensure that the copy style matches the visual aesthetic – in this case, often detailed, fantastical, and high-quality imagery. The words should enhance the story the visuals are telling.

Social Perception

Customers value the artistic skill, uniqueness, and the personal touch of a small artist/brand. The quality of the materials and the execution of the design are critical factors for satisfaction. There's an appreciation for transparency in the creation process and direct interaction with the artist. The niche nature means the community is often knowledgeable and has high expectations for quality and creativity.

Copy Examples

• •Behold, the 'Dragon's Gaze' keycap! ✨ Forged in passion and meticulously hand-painted by Pannie, this little guardian is ready to bring a spark of legend to your mechanical keyboard. Limited run – claim your unique masterpiece at vesuvio.shop! #ArtisanKeycap #Handcrafted #VesuvioShop #MechanicalKeyboard #FantasyArt
• •Ever wonder how the magic happens? 🎨 Here’s a sneak peek into Pannie’s studio as the latest ‘Celestial Orb’ keycaps are brought to life. Each swirl of color is a labor of love! What design would you love to see next? Let us know in the comments! 👇 #PannieScopeVesuvio #ArtisanMade #KeyboardArt #CreativeProcess #GamingSetup
• •To our incredible Vesuvio family – THANK YOU! 🙏 Your support and enthusiasm for Pannie's handcrafted keycaps fuel our passion every single day. We love seeing your setups featuring our creations! Tag us @panniescopevesuvio for a chance to be featured! #VesuvioCommunity #KeyboardEnthusiast #CustomerLove #ArtisanKeycaps #ThankYou
• •Vesuvio: Where Art Meets Your Keyboard. Discover unique, handcrafted artisan keycaps by Pannie. Elevate your setup with a touch of magic.
• •Level up your battle station! 🎮🔥 Vesuvio's artisan keycaps, designed by Pannie, bring epic fantasy and gaming icons to your fingertips. Handcrafted detail, built for enthusiasts. Shop the new collection at vesuvio.shop!