Brand Tone

Playful & Quirky, Friendly & Approachable, Passionate & Genuine, Creative & Artistic, Community-Focused & Grateful

Brand Values

• •Creativity & Originality
• •Joy & Self-Expression
• •Quality Craftsmanship
• •Personal Connection & Storytelling
• •Sustainability (emerging)
• •Resilience & Small Business Advocacy

Best Practices

• •Embrace Playfulness & Personality: Use lighthearted language, fun exclamations (like "Hey cutie!"), and don't be afraid to inject humor or relatable, slightly quirky observations, reflecting Dina's own voice.
• •Tell the Story (Again & Again): Weave in elements of the brand's origin, the meaning of "Velanidi," the handmade process, and the mission to spread joy. This reinforces authenticity and connection.
• •Highlight "Handmade with Love & Detail": Consistently emphasize the care, craftsmanship, and artistic effort that goes into each unique piece. Use descriptive words that convey quality and the special nature of handcrafted items.
• •Speak Directly to Your Community: Use inclusive language ("Velanidi Fam," "cuties"). Foster a sense of belonging and acknowledge customer support and enthusiasm, as seen in Dina's interactions and TikTok presence.
• •Stay Authentic & Passionate: Let genuine enthusiasm for the products and the creative process shine through. Share inspirations (like nostalgia, everyday items, colors) and connect with the values of self-expression and joy.

Social Perception

Highly Positive, Unique & Eye-Catching, Supportive of Small, Local Business, Fun & Joyful, Inclusive & Embracing, High Quality & Artistic

Copy Examples

• •Tiny Treats, Big Joy! ✨ Rock your favorite foodie cravings or add a pop of playful nostalgia to your day! Our handcrafted polymer clay charms are made with love in Toronto to make you smile. What statement will you make? #ShopVelanidi #HandmadeJoy #Quirky Earrings
• •Wear Your Heart (or Your Groceries!) on Your Sleeve (or Ears!). From our viral recycled-mesh produce bags to deliciously detailed mini foods, Velanidi pieces are all about expressing your unique awesome. Handcrafted with passion, designed to spark conversations. Find your fun! #VelanidiOriginals #SustainableStyle #ArtYouCanWear
• •More Than Just Jewelry, It's a Vibe. ✌️ Inspired by everything colourful, quirky, and a little bit retro. Shop Velanidi is here to help you accessorize your authenticity. Each piece is a tiny work of art, made to spread happiness. P.S. Papou would be proud. ❤️ #HandmadeWithLove #TorontoArtist #StatementPieces #VelanidiStory
• •Life's Too Short for Boring Accessories. Level up your look with earrings and charms that are as unique as you are. At Shop Velanidi, we turn the everyday into extraordinary, handcrafted fun. Get ready for the compliments! 😉 #PlayfulFashion #QuirkyIsCool #ShopSmallToronto
• •Join the Velanidi Fam! ❤️‍🔥 It’s more than just cute charms; it’s a community of joy-seekers and statement-makers! Our pieces are lovingly handmade in Toronto, often using recycled bits, because we care. Thanks for being part of our story & supporting small! New drop coming soon – Patrons get first dibs! #VelanidiCommunity #SupportSmallBiz #HandmadeToronto #RecycledArt