Brand Tone

Enthusiastic & Friendly, Trendy & Fashion-Forward, Helpful & Descriptive, Community-Oriented

Brand Values

• •Individuality & Creativity
• •Quality & Originality
• •Customer Experience
• •Support for Local Culture
• •Style & Trend Awareness

Best Practices

• •Stay Enthusiastic and Positive: Use upbeat language, exclamation points (sparingly for impact), and optimistic phrasing. Focus on the joy and confidence fashion can bring.
• •Embrace a Friendly, Conversational Style: Write as if you're talking to a friend. Use contractions, relatable phrases, and occasional emojis where appropriate (especially on social media).
• •Highlight Trends and Newness: Keep the copy fresh by referencing current styles, new arrivals, and seasonal relevance. Use terms that convey a sense of discovery and excitement.
• •Be Descriptive and Helpful: While being trendy, also provide useful information about the product – how it fits, what to pair it with, or what makes it special. This shows care and expertise.
• •Incorporate a Community Feel: Mention local events, collaborations, or aspects of the in-store experience that foster connection. Make customers feel like they're part of the May Eleven community.

Social Perception

May Eleven is perceived as a charming local boutique offering unique, quality items and a pleasant shopping experience. It supports local culture by featuring local artisans. The social media engagement suggests a customer base interested in trendy fashion and a personal touch. The brand is seen as a go-to for stylish apparel and accessories in its local area.

Copy Examples

• •☀️ Hello sunshine & hellooo to your new favorite dress! ✨ The 'Sunset Dreamer Maxi' just dropped and we're already obsessed. Perfect for those warm evenings and making a statement. Come try her on this week – your summer wardrobe will thank you! 😉 #MayEleven #NewArrival #SummerDress #BoutiqueFashion #DesMoinesStyle
• •Ready for a style refresh? 🛍️ May Eleven in the East Village is your go-to for thoughtfully curated apparel, unique accessories, and those perfect finishing touches! From everyday chic to weekend glam, we've got goodies you'll adore. Stop by and let our friendly team help you find something special! ✨ #ShopMayEleven #EastVillageDSM #BoutiqueShopping #TrendyFinds #FashionFun
• •🎉 IT'S ALMOST FIRST FRIDAY! 🎉 Get ready for exclusive finds, sips, and good vibes at May Eleven! Join us [Date] from [Time] for [Specific event detail, e.g., 'a special pop-up with @[LocalArtisan]!']. You don't want to miss this! #FirstFridayDSM #MayElevenEvents #ShopLocalDSM
• •💖 Treat Yourself! Up to X% Off Select Styles at May Eleven! 💖 *Email Body Snippet:* Hey fashion lover! 👋 Some of our favorite styles just hit the sale rack and they're looking for a new home (yours!). Snag these beauties before they're gone – all sale items are final. Happy shopping! xo, The May Eleven Team
• •Add a little sparkle to your everyday! ✨ Our 'Golden Hour Hoops' are the perfect blend of classic and cool. Lightweight enough for all-day wear but shiny enough to make a statement. Pair them with your favorite tee or dress them up for a night out – you can't go wrong! #MayElevenJewelry #GoldHoops #AccessoryObsessed