Brand Tone

Professional & Expert, Empowering & Inclusive, Innovative & Stylish, Approachable & Passionate, Vibrant

Brand Values

• •Quality & Excellence
• •Functionality & Ergonomics
• •Inclusivity & Empowerment
• •Innovation & Creativity
• •Accessibility
• •Simplifying Beauty

Best Practices

• •Always Emphasize Quality and Professionalism: Use language that reflects the high-grade nature of the tools and the expertise behind the brand (e.g., "meticulously designed," "expertly crafted," "professional-grade").
• •Focus on Empowerment and Inclusivity: Speak to a diverse audience, highlighting how the tools cater to various needs and help users feel confident and creative. Use phrases like "for every artist," "enhance your unique beauty."
• •Highlight Innovation and Functionality (Simplify): Clearly communicate the benefits and unique features of the products, emphasizing how they make makeup application easier and more effective ("innovative design," "ergonomic grip," "effortless blend," "simplifying your routine").
• •Maintain an Approachable yet Authoritative Voice: Combine expert knowledge with a passionate and encouraging tone. Avoid overly technical jargon unless explained. The founder's story can be leveraged to build this connection.
• •Be Visually Consistent with Tone: Ensure that the language used in captions, website copy, and ads aligns with the visual aesthetic (clean, modern, stylish) of the brand. Use vibrant and positive language that matches the brand's description of itself.

Social Perception

High-Quality & Effective, Professional Grade, Innovative, Latina-Owned and Proud, Trustworthy, Community-Oriented

Copy Examples

• •Headline: Unlock Your Artistry: Professional Tools for Flawless Beauty. Body: Designed by celebrity MUA Bellamavven, Tuhlz empowers you to create with confidence. Our innovative tools are crafted for exceptional performance and effortless application, no matter your skill level. Discover the Tuhlz difference.
• •Social Media Post (Image: The Abstract Sponge in action): Caption: Simplify your routine, amplify your beauty. ✨ Our iconic Abstract Sponge delivers a seamless, filter-like finish every time. Engineered for all skin types and tones because everyone deserves a flawless canvas. What look will you create today? #Tuhlz #SimplifyingBeauty #MakeupTools #FlawlessFinish
• •Product Description (The Luxe Setting Puffs): Title: The Luxe Setting Puffs: Effortless Perfection, Redefined. Body: Experience the Tuhlz touch. Our Luxe Setting Puffs are meticulously designed for a superior powder application. The plush, dense material picks up the perfect amount of product, ensuring a smooth, airbrushed look that lasts. Elevate your artistry with tools that work as hard as you do.
• •Email Subject Line: Your Pro MUA Kit Starts Here with Tuhlz! Email Snippet: Tired of tools that don't deliver? At Tuhlz, we believe in quality, innovation, and empowering your unique beauty. Founded by a celebrity makeup artist, our tools are designed to bring professional results to your makeup bag. Explore our bestsellers and simplify your beauty journey.
• •Ad Copy (Targeting aspiring MUAs): Headline: From Enthusiast to Artist: The Tuhlz Edge. Body: Ready to elevate your craft? Tuhlz provides the high-performance, ergonomic tools trusted by professionals. We're committed to excellence and innovation, helping you achieve breathtaking looks with precision and ease. Invest in your artistry. Invest in Tuhlz.