Brand Tone

Informative & Educational, Approachable & Friendly, Aspirational & Empowering, Natural & Wholesome, Modern & Clean

Brand Values

• •Wellness & Health
• •Natural Ingredients
• •Transparency
• •Efficacy & Quality
• •Education & Empowerment
• •Simplicity & Convenience

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., keywords to use/avoid, level of formality, personality traits) and share it across all teams involved in content creation.
• •Know Your Audience: Understand their needs, aspirations, and pain points. Tailor the language to resonate with them, making complex topics (like mushroom science) accessible and relatable.
• •Focus on Benefits, Not Just Features: While mentioning ingredients (features) is important, always connect them back to the tangible benefits for the customer (e.g., "Lion's Mane for enhanced focus" rather than just "Contains Lion's Mane").
• •Maintain Authenticity: Use genuine language that reflects the brand's values. If the brand values natural wellness, the copy should feel organic and trustworthy, avoiding overly hyped or unsubstantiated claims.
• •Consistency Across All Channels: Ensure the tone is consistent whether it's on the website, social media, email marketing, or customer service interactions. Regular audits of content can help maintain this consistency.

Social Perception

Generally Positive, Curiosity & Interest, Potential Skepticism, Appreciation for Convenience, Community Aspect

Copy Examples

• •Headline (Website/Ad): "Unlock Your Potential. Naturally. Discover the power of Troop Mushroom Gummies."
• •Social Media Post (Instagram): "Feeling foggy? 🧠 Our Lion's Mane gummies are crafted to help clear the way for focus and creativity. Made with nature's best brain food. How do you find your flow? #TroopWellness #LionsMane #FocusMode #NaturalNootropics"
• •Email Subject Line: "Your Daily Dose of Calm is Here (Hint: It's Delicious!)"
• •Product Description Snippet (for Reishi/Calm product): "Wind down your day and welcome tranquility with Troop Calm Gummies. Our carefully selected Reishi mushroom extract helps your body and mind adapt to daily stressors, promoting a natural sense of peace. Simply chew, relax, and embrace the evening."
• •Blog Post Title Idea: "More Than Magic: The Real Science Behind Why Troop Loves Functional Mushrooms"