Brand Tone

Rebellious & Edgy, Ethical & Transparent, Passionate & Authentic, Conscious & Responsible

Brand Values

• •Ethical Production
• •Sustainability
• •Individuality & Self-Expression
• •Transparency

Best Practices

• •Weave in Your Why: Consistently reinforce your ethical and sustainable commitments.
• •Highlight the sweatshop-free production and fair labor practices in your copy.
• •Showcase the upcycled products and 'Pre-Loved' program to emphasize sustainability.
• •Emphasize the brand's celebration of tattoo aesthetics and alternative styles.
• •Maintain honesty and openness in your communication to build trust with customers.

Social Perception

A brand that aligns with their personal values of non-conformity, ethical consumerism, and a love for tattoo culture.

Copy Examples

• •Tinta: Ethically made apparel for the misfits. Express yourself, consciously.
• •Ink with a soul. Sweatshop-free, tattoo-inspired designs made for you.
• •Pre-Loved, Re-Loved: Give your Tinta garments a new life with our buy-back program.
• •Designed with passion, crafted with ethics. Tinta is more than just clothing, it's a statement.
• •Express your ink. Express your values. Shop Tinta's ethical collection today.