Tono de Marca

professional, helpful, and results-oriented. Communicates directly and encouragingly, positioning as a partner for traditional businesses navigating the digital landscape. Clear language, focusing on practical benefits like increased online visibility and customer engagement.

Valores de Marca

• •Accessibility
• •Customer Loyalty
• •Simplicity
• •Growth

Mejores Prácticas

• •Develop a Brand Voice Chart: Create a document that outlines your brand's personality, tone, and style. Define what your brand sounds like and provide examples of do's and don'ts.
• •Know Your Audience: Tailor your language to the target audience. The technical jargon appropriate for the Shoptimizer theme's audience would be out of place for the local business owners targeted by shoptimizer Austria.
• •Consistency Across All Channels: Ensure the brand voice is consistent across the website, social media, email newsletters, ad campaigns, and customer support interactions. Every touchpoint should reinforce the same brand personality.
• •Focus on Benefits, Not Just Features: While listing features is important, always connect them back to the core benefits for the user. For shoptimizer Austria, the feature is NFC technology, but the benefit is more reviews and customers.
• •Use Customer Testimonials and Case Studies: Let the voice of your happy customers reinforce your brand values. Showcasing real-world success stories provides powerful social proof and communicates your brand's effectiveness in a relatable way.

Percepción Social

Perceived as an innovative and practical solution for local businesses struggling with online visibility. Customers see it as a straightforward way to improve Google ratings and social media following. The use of natural materials like wood adds a perception of quality and sustainability.

Ejemplos de Copy

• •Your Customers Are Online. Are You? Bridge the digital gap and turn taps into 5-star reviews with our NFC-powered tools.
• •From local favorite to online sensation. Our wooden 'follow-me' stand makes it effortless for your customers to join your community on Instagram. One simple tap is all it takes to grow your audience. #DigitalTransformation #SupportLocal #CustomerEngagement
• •Empowering Local Businesses in the Digital Age. We provide simple, effective tools to boost your online reviews, social media presence, and sales. Let's grow together.
• •More Google Reviews are Just a Tap Away.
• •Meet 'rate-me': your silent marketing partner. Crafted from sustainable Austrian wood, this elegant tool invites your customers to leave a Google review with a simple tap of their smartphone. No complicated tech, just real, immediate results for your business's reputation.