Brand Tone

Energetic, friendly, straightforward, and humorous; approachable, authentic, and relatable, positioning them as "foodies on a mission."

Brand Values

• •Health and Quality
• •Convenience
• •Authenticity and Balance
• •Community Engagement

Best Practices

• •Always remember the origin story. Write as if you're a friend sharing a great new health find, not a corporation selling a product. Use "we" and "you" to create a direct and personal connection.
• •Incorporate vibrant, positive words. Instead of "nutritious," try "power-packed." Instead of "tasty," use "freakishly good" or "delicious." This keeps the brand voice exciting and engaging.
• •Don't be afraid to be a little cheeky. Acknowledging that a healthy lifestyle includes balance (like enjoying a burger and a juice) makes the brand more authentic and less intimidating.
• •Get straight to the point, use clear calls-to-action, and avoid overly technical jargon. The "WE SHIP. YOU SIP." tagline is a perfect example of this.
• •Talk about your high-quality, organic, and local ingredients, but do it in a way that emphasizes the benefit to the customer (better taste, more nutrients) rather than just boasting.

Social Perception

Largely positive, with a reputation for delicious, fresh, and high-quality healthy food, despite being perceived as having a premium price point.

Copy Examples

• •Meet your new main squeeze: 'The Glow Up.' Packed with organic carrots, ginger, and a hint of turmeric, it's basically sunshine in a bottle. Get ready to shine from the inside out. #HealthyHabits #JuiceLife
• •Tired of the 'what's for dinner' dilemma? Let us handle it. Our chef-crafted grain bowls are made with fresh, local ingredients and delivered to your door. Healthy eating has never been this easy (or this delicious). Order now and get 15% off your first week! #MealPrep #HealthyDelivered
• •Feeling 'blah'? Hit the reset button. Our 3-day organic juice cleanse is designed to give your body a break and your mind a boost. No weird ingredients, just pure, nutrient-packed goodness. #JuiceCleanse #Detox
• •Hey Foodie! We get it, you're busy. That's why we created food that keeps up with you. From our power-packed paninis to our 'freakishly good' smoothies, we've got your back. P.S. We still love pizza too. It's all about balance, right? 😉
• •Guess what, [City Name]? We're bringing the healthy party to you! Get ready for killer avocado toast, vibrant salads, and the best darn juice you've ever had. Come say hi at our Grand Opening on [Date] and get a free mini-smoothie with any purchase! #NewInTown #HealthyEats