Brand Tone

Passionate & Enthusiastic, Authentic & Approachable, Expert & Knowledgeable, Community-Focused & Inclusive, Adventurous & Energetic, Slightly Playful/Informal

Brand Values

• •Passion: A deep, shared love for "la glisse" (riding/board sports) is the foundation.
• •Community: Creating a sense of belonging and shared experience among riders.
• •Authenticity: Being genuine, relatable, and building trust ("Chez nous, tu te sens immédiatement chez toi" - With us, you immediately feel at home).
• •Expertise & Personalized Service: Providing tailored advice and solutions based on understanding each rider's needs and projects.
• •Accessibility & Democratization: Making kitesurfing and wingfoiling more approachable, partly through innovative rental models and reasoned consumption (ecological/economical).
• •Adaptability & Solutions-Oriented: Offering flexible solutions to meet the needs of practitioners. The co-founder's motto, "On a toujours une solution" (We always have a solution), reinforces this.
• •Entrepreneurial Spirit: Evident in their growth story from a small start to multiple locations.

Best Practices

• •Always Speak from a Rider's Perspective: Use language and share insights that resonate with someone who actively participates in and loves the sports. Emphasize shared experiences and understanding.
• •Foster Community in Your Language: Use inclusive terms ("our community," "fellow riders," "let's ride together"). Encourage interaction and sharing. Highlight community events and stories.
• •Balance Expertise with Approachability: Offer genuine, expert advice without being condescending. Keep the language clear, friendly, and encouraging, especially for beginners. Avoid overly technical jargon unless explaining it clearly.
• •Inject Passion and Enthusiasm (Authentically): Let the genuine love for the sports shine through. Use energetic verbs and positive adjectives. Share the excitement of a good session or new gear.
• •Maintain a Consistent "Voice" Persona: Think of The Ridery as a specific type of person – your cool, knowledgeable, and super-stoked friend who always has the best advice for your next ride. Ensure all copy, regardless of who writes it, sounds like it's coming from this unified persona. Develop a simple brand voice guide with do's and don'ts.

Social Perception

Positive & Engaged Community, Knowledgeable Experts, Innovative & Modern, Welcoming & Inclusive

Copy Examples

• •Instagram Post (Image: Rider launching a colorful kite): Chasing horizons and good vibes only! 🤙 Ready to feel the pull? Our crew of passionate riders is here to get you geared up for your next session. Swing by the shop or check our 'à la carte' rentals online. #KeepRiding #TheRidery #KitesurfLife #WingfoilAdventure
• •Facebook Ad (Carousel: Different gear, happy people): Your adventure, your rules! 🏄‍♂️💨 Whether you're a seasoned pro or just getting your feet wet, The Ridery has the perfect setup. Expert advice from actual riders, flexible rentals, and a community that shares the stoke. Come say hi! #TheRideryCommunity #RideWithUs #KitesurfGear #Wingfoil
• •Website Banner (Homepage): THE RIDERY: Born from Passion, Built for Riders. Explore Kitesurf & Wingfoil Gear, Rentals & Expert Advice. Join Our Community.
• •Email Newsletter Snippet (Subject: Wind's Up! What's Your Plan?): Hey Rider! The forecast is looking epic. 😉 Got your gear sorted? Lucas and the team just unboxed the latest [New Product Name] – come check it out! Or, if you're all about flexibility, our 'à la carte' rentals are perfect for a spontaneous session. Let's make some waves! #TheRidery #KeepRiding
• •LinkedIn Post (Announcing new pop-up location): Expanding the stoke! The Ridery is thrilled to bring our passion for kitesurfing and wingfoiling closer to you with our new pop-up rental spot in [Location]! Our mission to democratize these amazing sports continues, offering flexible solutions for every rider. #TheRidery #Kitesurf #Wingfoil #Innovation #Community #Entrepreneurship