Brand Tone

Professional & Knowledgeable, Supportive & Community-Oriented, Approachable & Relatable, Aspirational & Empowering

Brand Values

• •Quality & Efficacy
• •Education & Expertise
• •Community & Support
• •Growth & Entrepreneurship
• •Customer-Centricity
• •Passion for the Craft

Best Practices

• •Know Your Audience Deeply: Always write with the professional lash artist in mind. Understand their challenges, aspirations, and language. Use industry-specific terms correctly but remain approachable.
• •Balance Professionalism with Personality: While providing expert information and high-quality products, don't be afraid to inject personality. Use relatable language, emojis where appropriate (especially on social media), and share the human side of the brand (team, story).
• •Educate and Empower: Frame content around helping lash artists improve their skills, grow their businesses, and stay informed. Offer genuine value beyond just selling products.
• •Foster Community: Use inclusive language ("lash besties," "lash sisters," "our community"). Encourage interaction, ask questions, and share user-generated content (with permission).
• •Be Authentic and Transparent: Share the brand's journey, including challenges (like navigating tariffs). Be honest about products and services. This builds trust and loyalty.

Social Perception

Trusted Supplier for Professionals, Supportive Community Player, Innovative & Up-to-Date, Relatable & Human

Copy Examples

• •✨ Elevate Your Artistry ✨ Our LASHPIRE® ADHESIVE is the partner your talent deserves. Engineered for incredible retention and seamless application, it's the quiet hero behind those flawless sets your clients rave about. Ready to make your best work last? Tap to shop and experience the Shop Lash Co difference. #ShopLashCo #LashArtist #ProfessionalLashSupplies #LashAdhesive #RetentionGoals
• •Hey lash besties! 👋 Let's talk body pain – we've ALL been there. One quick tip: check your posture and ensure your client is at the optimal height! Small adjustments, BIG comfort. What are your go-to tips for staying pain-free while lashing? Share below & let's help each other thrive! 👇 #LashTechTips #LashArtistLife #ShopLashCo #LashCommunity #ErgonomicsForLashers #LashSisters
• •Unlock Your Potential 🎓. Ready to master the art of the Keratin Lash Lift or refine your volume techniques? Our LASH EDUCATION courses, led by industry pros like Cathy, are designed to give you the skills and confidence to soar. From hands-on training to lifetime mentorship, we're invested in YOUR growth. Click here to explore courses and take the next step in your lash journey! [Link] #LashTraining #LashEducation #ShopLashCoAcademy #LashBoss #InvestInYourself
• •From Our Home to Your Salon: Quality Lash Supplies, Built on Passion. We started in a small room, fueled by a love for lashing and a dream to support artists like YOU. Today, Shop Lash Co is your award-winning partner for pro-grade supplies and empowering education. Let's grow together. [Shop Now] [Learn More About Us]
• •(Image: A slightly chaotic but organized packing station with a fun sticker or team member smiling) Packing up your lash goodies with so much love (and a little bit of caffeine! ☕️)! We see every order as a chance to support your amazing artistry. Thank you for choosing Shop Lash Co – you guys are the BEST! ❤️ #ShopLashCo #LashSupplies #BehindTheScenes #SmallBusinessLove #LashCommunity