Brand Tone

Trendy, Approachable, Authentic (aspirational)

Brand Values

• •Self-Expression & Individuality
• •Affordability & Value
• •Customer Satisfaction & Quality
• •Trendiness & Style

Best Practices

• •Maintain a consistent use of emojis and informal language to foster approachability.
• •Incorporate user-generated content (UGC) to enhance authenticity and relatability.
• •Highlight affordability and value in promotional materials to attract budget-conscious students.
• •Showcase trendy and fashion-forward designs to appeal to current collegiate styles.
• •Engage with customers and campus representatives directly to build a strong community.

Social Perception

The brand is positively perceived as a go-to source for cute, affordable, and customizable collegiate apparel. It is seen as current and in tune with college student interests, largely due to their active social media presence and campus rep programs. The brand is also seen as legitimate and reliable.

Copy Examples

• •Hey :) Check out our new game day collection! Super cute and affordable!
• •Express your personality with our custom Greek designs! We turn your apparel into an experience!
• •Unboxing video from our amazing campus rep! Loving the good quality embroidery!
• •Get trendy, engaging, modern, unique, authentic, and personal apparel at The Collegiate Lineup!
• •We assure you'll love our store products once you buy them! #CollegeLife #SororityMerch