Brand Tone

Caring & Empathetic, Informative & Educational, Trustworthy & Authentic, Positive & Nurturing, Approachable & Friendly

Brand Values

• •Natural & Pure Ingredients
• •Effectiveness & Results-Driven
• •Handmade Quality & Craftsmanship
• •Customer-Centricity & Problem Solving
• •Transparency
• •Family & Well-being
• •Ethical Sourcing

Best Practices

• •Always Lead with Empathy and Care: Frame product benefits around solving customer problems and understanding their needs, drawing from the brand's origin story.
• •Prioritize Transparency in Ingredient Communication: Clearly explain the natural ingredients used and their specific benefits. Avoid jargon and make the information accessible.
• •Use Positive, Nurturing, and Encouraging Language: Reinforce the "Feed Your Skin" philosophy. Focus on health, vitality, and the joy of natural care.
• •Maintain an Authentic and Trustworthy Voice: Back up claims with facts about natural ingredients and real customer experiences (testimonials). Avoid overly hypey or exaggerated language.
• •Be Informative and Educational Without Being Preachy: Share knowledge about skincare and natural ingredients in a helpful, approachable manner, positioning the brand as a knowledgeable friend.

Social Perception

The Better Butters is generally perceived as a reliable source for high-quality, natural skincare and haircare. Customers trust the brand due to its emphasis on natural ingredients and the visible results, particularly for chronic skin conditions like eczema. The founder's story resonates with customers, adding a layer of authenticity and care to the brand image. The brand is seen as effective in treating issues like dry skin, eczema, psoriasis, and promoting hair health. There's an appreciation for the multi-purpose nature of some products, usable for both skin and hair.

Copy Examples

• •Headline: Tired of Hidden Nasties? Feed Your Skin the Goodness it Deserves. Body: At The Better Butters, we believe in real ingredients for real results. Our handmade Intensive Moisturizing Cream, born from a mother's love, harnesses the power of nature to soothe even the most sensitive skin. Experience the gentle, effective difference. Call to Action: Discover Your Skin's Happy Place.
• •Headline: From Our Family to Yours: Relief for Eczema & Dry Skin, Naturally. Body: We know the struggle of finding truly gentle and effective skincare. That's why we created The Better Butters – pure, potent formulas like our Cupuaçu-rich body butter, designed to nourish, heal, and restore. Call to Action: Shop Natural Relief.
• •Headline: Unlock Healthier Hair with Ethically Sourced Batana Oil. Body: Journey to stronger, revitalized hair with our Pure Batana Oil. Sourced directly from indigenous Honduran farmers, this miracle oil deeply conditions, repairs, and promotes growth, the natural way. Call to Action: Experience Pure Hair Nourishment.
• •Headline: Why Settle for Less? Choose Better. Choose Natural. Choose The Better Butters. Body: Your skin and hair deserve the best. We meticulously craft our products with potent, natural butters and oils to deliver lasting hydration and visible results. Say goodbye to dryness and hello to a healthier glow. Call to Action: Explore Our Butters.
• •Headline: Real People, Real Reviews: "This Cream is Literally Like Magic!" Body: Don't just take our word for it. Our community raves about the soothing power of The Better Butters for everything from dry heels to eczema. Join thousands experiencing nourished, happy skin. Call to Action: Read More Testimonials & Shop Now.