Brand Tone

friendly, vibrant, and enthusiastic

Brand Values

• •Friendship & Connection
• •Quality & Durability
• •Individuality & Self-Expression
• •Supporting Underserved Fans & Communities
• •Passion & Joy
• •Integrity
• •Living Colorfully

Best Practices

• •Embrace Enthusiasm: Always write with a positive, upbeat, and passionate voice. Use exclamation points judiciously to convey genuine excitement.
• •Be a Friend: Address your audience in a warm, approachable, and inclusive manner. Use conversational language ("Girl, yes!", "We are so happy you are here").
• •Celebrate Color & Individuality: Consistently highlight the vibrancy of the products and encourage customers to express their unique style. Use descriptive and evocative language when talking about colors and designs.
• •Speak to the "Fancier Fan": Acknowledge the desire for stylish, fashionable fan apparel. Connect with the idea that game day is an opportunity to showcase personal style.
• •Keep it Real and Relatable: Share the handmade aspect, the founder's story, and the "mom-approved" durability. This builds trust and a personal connection, aligning with the founder's own "outgoing" personality and desire for genuine connection.

Social Perception

Customers generally perceive the brand positively, especially regarding the unique offering of stylish "game-day" jewelry and the quality of the products. The brand is seen as a go-to for "fancier fan" apparel that is fashionable and wearable beyond just game days. The founder, Taylor Reese, is perceived as a creative entrepreneur with a strong vision for her brand and a knack for networking. She is also seen as relatable, especially as a working mother. The brand is recognized for its handmade, colorful, and statement-making pieces.

Copy Examples

• •Headline: Don't Just Support Your Team. Sparkle For Them. Body: Game day is your runway. Our handcrafted, vibrant jewelry lets you rep your colors with a touch of glam. Because being a fan should always be fabulous. #FancierFan #ShopTaylorReese
• •Headline: Made with Love, Worn with Pride. Body: Each Taylor Reese piece is handmade in our NC studio, because we believe in quality you can feel and style that tells your story. Find your new favorite today! #HandmadeJewelry #ColorYourWorld
• •Headline: "Who Are You Rooting For?" Just Got a Lot More Stylish. Body: Tired of the same old team gear? We get it. Discover unique, team-colored jewelry that’s as bold and individual as you are. Customize your stack and cheer loud! #TeamSpirit #StatementJewelry
• •Headline: Life’s Too Short for Boring Jewelry. Body: From everyday sparkle to game day dazzle, we’re here to help you live colorfully. Our durable, mom-approved pieces are ready for whatever your day holds. #NeverSettleForSubtle #BeadedGoodness
• •Headline: Your Team. Your Colors. Your Sparkle. Body: We’re passionate about creating beautiful, high-quality jewelry for EVERY fan. Let’s design your perfect custom piece and make your fandom truly shine! #CustomJewelry #ShopSmall