Brand Tone

aspirational, trendy, casual, informal, contemporary

Brand Values

• •Style-consciousness
• •Individuality
• •Community
• •Accessibility

Best Practices

• •Maintain a Consistent Voice: Whether on social media, the website, or in emails, the tone should always be aspirational and casual. This builds brand recognition and trust.
• •Speak to Your Ideal Customer: Use language that resonates with the "cool, free-spirited" woman the brand targets. This creates a stronger connection and sense of belonging.
• •Highlight the Lifestyle, Not Just the Product: Frame products within the context of the "easy life" the brand promotes. This helps customers envision themselves using the products.
• •Engage with Your Community: Actively respond to comments and feature user-generated content. This builds a loyal following and reinforces the brand's community-focused values.
• •Use Visuals to Reinforce the Tone: The imagery should always reflect the brand's trendy and carefree aesthetic, complementing the written copy.

Social Perception

Perceived as a go-to source for current fashion trends within its target market, with a relatable "cool girl" aesthetic. Low visibility outside its niche.

Copy Examples

• •Effortless style for the everyday cool girl. Our new midi dress is perfect for wherever the day takes you. Dress it up or down, and own your look. #ShopTavor #TrendyFashion #OOTD
• •Sweater weather is calling. 🍂 Get cozy with our new collection of must-have knits and jackets. Stay warm, stay trendy. #FallFashion #CozySeason #ShopTavor
• •Your Style, Your Rules. Shop the latest trends for the modern woman. Be free, be you. #ShopTavor
• •Hey, trendsetter! Your weekly dose of style inspiration has arrived. Check out our new arrivals before they're gone. #StyleInspo #NewArrivals
• •The perfect layering piece for the girl on the go. This lightweight bomber jacket adds an instant touch of cool to any outfit. With its relaxed fit, it’s designed for easy living and effortless style. #BomberJacket #StreetStyle