Brand Tone

A blend of professional expertise and compassionate care. It is authoritative, trustworthy, friendly, welcoming, community-focused, educational, and reassuring, aiming to support pet owners with expert advice and quality products.

Brand Values

• •Health and Well-being
• •Professionalism and Expertise
• •Trust and Responsibility
• •Convenience
• •Community

Best Practices

• •Lead with Health, Not with a Hard Sell: Always frame product benefits in the context of animal health and well-being. The primary goal is to help, and the sale is a result of that help.
• •Use the "Expert Voice": Leverage the brand's connection to a real hospital. Use phrases like "As recommended by our vets," "Our team trusts," and "Formulated for clinical needs" to reinforce authority and trust.
• •Educate Before You Promote: Create content (blog posts, social media tips) that offers genuine advice. For example, write about the importance of joint support in senior dogs, and then seamlessly recommend a relevant product from the shop.
• •Maintain a Caring, Empathetic Tone: In all communications, from product descriptions to customer service responses, the language should be understanding and compassionate, acknowledging the strong bond between owners and their pets.
• •Ensure Visual Consistency: All imagery used for the shop should align with the hospital's brand: clean, professional, bright, and featuring happy, healthy-looking pets. This reinforces the values of quality, care, and positive outcomes.

Social Perception

Perceived as a highly professional and essential service within its community. The online shop is seen as a logical, convenient extension of its veterinary services. Customers trust product recommendations due to their origin from trusted vets. The brand positions itself as a holistic partner in a pet's lifelong health journey.

Copy Examples

• •A healthy smile is a happy smile! Introducing our new vet-approved dental chews, now available on our online shop. They're not just a treat; they're a tool for better oral health. Support your pet's pearly whites between check-ups. Order yours today and let's keep them smiling! #PetHealth #VeterinaryCare #TicinoAnimalHospital
• •Veterinary Expertise, Delivered. Shop the same premium nutrition and pet care products we trust for our patients. Conveniently order online, with direct-to-your-door delivery.
• •Support your pet's renal health with [Product Name]. Formulated by veterinary nutritionists, this specialized diet is designed to ease the workload on the kidneys while providing all the essential nutrients your companion needs. As recommended by our veterinary team at Ticino Animal Hospital, it's a choice you can trust for their care. Always consult your vet to ensure this is the right food for your pet's specific condition.
• •Keep Them Safe & Happy This Summer | TAH Vet Tips & Offers
• •The official shop of Ticino Animal Hospital 🇨🇭 | Vet-approved nutrition & supplies for your pet's well-being. 🏥 Tap the link to shop our expert-curated collection.