Brand Tone

Carefree, warm, and relaxing, embodying the spirit of summer.

Brand Values

• •Embracing the carefree spirit of summer
• •Promoting relaxation and tranquility
• •Celebrating simple joys and natural beauty
• •Inspiring adventure and memorable experiences
• •Authenticity and passion for the summer lifestyle

Best Practices

• •Create a Brand Voice Chart: Develop a simple chart that defines your brand's personality. List key characteristics (e.g., "Playful," "Calm," "Inspiring," "Down-to-earth") and provide "We are..." and "We are not..." examples. For instance: "We are relaxed and confident; we are not lazy or arrogant." This guide should be the foundation for all writers.
• •Focus on "Feeling" Over "Features": Instead of just listing product features (e.g., "100% cotton"), write copy that evokes the feeling the product gives the customer (e.g., "Wrap yourself in the soft, breathable comfort of pure cotton, perfect for those warm, lazy afternoons.").
• •Maintain a Consistent Vocabulary: Create a list of "brand words" that align with the summer theme. Words like "sun-kissed," "breezy," "golden hour," "serene," and "vibrant" can be woven throughout website copy, product descriptions, and social media to create a cohesive world.
• •Speak Directly to Your Customer Persona: Write as if you are having a one-on-one conversation with your ideal customer. Use "you" and "your" to make the copy personal and engaging. This builds a direct relationship between the brand and the consumer.
• •Review and Refine All Touchpoints: Ensure the brand tone is consistent everywhere a customer interacts with your words—from the website's 404 error page and email auto-responders to the shipping confirmation and social media bio. Every word represents the brand.

Social Perception

A brand perceived as warm, relaxing, and embodying the carefree spirit of summer, known for providing comfort and joy.

Copy Examples

• •Your Endless Summer Starts Here. Discover curated collections that capture the soul of the season.
• •Effortless style, meet sun-kissed days. Our new Solana Maxi Dress moves with you from morning beach walks to golden-hour cocktails. Feel the breeze.
• •Just In: The Summer '25 Collection is Calling Your Name.
• •Ready for any adventure the tide brings in. Our signature canvas tote is designed to carry all your essentials, so you can focus on making memories. #SummerHaven #BeachReady
• •At Summer Haven, we believe summer is more than a season—it's a feeling. We were born from a love for salty air, warm sand, and the simple joys of a perfect sunny day. That's why we pour that spirit into every piece we create.