Brand Tone

Sophisticated & Elevated, Conscious & Mindful, Creative & Visionary, Inclusive & Progressive, Authentic & Passionate, Playful yet Professional

Brand Values

• •Conscious Consumption
• •Creativity & Storytelling
• •Quality & Integrity
• •Sustainability & Ethics
• •Inclusivity & Diversity
• •Cultural Progression
• •Authenticity

Best Practices

• •Embrace 'Elevated' Language: Use sophisticated vocabulary but keep it accessible. Avoid overly casual slang unless it's a deliberate and strategic part of a specific campaign. Focus on terms like 'curated,' 'artisanal,' 'mindful,' 'conscious,' and 'bespoke.'
• •Weave in Core Values: Ensure that messaging consistently reflects values like consciousness, sustainability, inclusivity, and quality. For instance, when describing a product or service, highlight how it aligns with these principles.
• •Tell a Story, Don't Just Sell: Focus on the narrative, the experience, and the cultural impact. Whether it's the story of a brand they're building or a product in The Boutique, emphasize the 'why' behind it.
• •Maintain Visual-Verbal Harmony: Ensure that the tone of the copy aligns with the brand's visual aesthetic (which is typically artistic, clean, and modern). The words should feel like a natural extension of the imagery.
• •Speak to an Informed & Discerning Audience: Address the audience as intelligent, culturally aware individuals who appreciate quality, authenticity, and a forward-thinking perspective on cannabis. Avoid clichés and outdated 'stoner' tropes.

Social Perception

As an Agency: Perceived as a leader in elevating cannabis branding, known for its creative, fashion-forward, and culturally aware approach. They are seen as helping to professionalize and destigmatize the cannabis industry. Founder Lola Langusta is recognized as a 'multi-hyphenate' creative force. As The Boutique: Viewed as a source for high-quality, aesthetically pleasing, and ethically sourced cannabis accessories and CBD products. It appeals to a discerning consumer looking for 'stoner chic' and wellness-oriented items. Overall: The brand is generally perceived positively as a stylish, conscious, and innovative player in the cannabis space, dedicated to quality and cultural change. They are seen as trustworthy and intentional.

Copy Examples

• •Beyond Marketing. We're Cultivating Culture. Stoned Fox crafts iconic cannabis brands that resonate, inspire, and redefine the narrative. Let's elevate your vision.
• •Indulge Mindfully. Our curated selection of CBD wellness and artisan accessories invites you to embrace conscious consumption with style and serenity. Discover your ritual.
• •The Intersection of Cannabis & Creativity. Join Stoned Fox for an immersive experience where art, music, and conscious culture converge. Let's spark the conversation.
• •Elegance in every detail. From mindfully sourced botanicals to exquisitely crafted tools, The Boutique by Stoned Fox is your destination for a refined cannabis lifestyle. #ConsciousConsumptionIsSexy
• •Your Brand, Authentically Elevated. Stoned Fox doesn't just design; we unearth your unique story and build a brand identity that captivates and endures in the evolving cannabis landscape.