Tono de Marca

Versatile, expressive, casual/humorous (for apparel). Empathetic, supportive, empowering, and reassuring (for wigs). Standard and functional (overall e-commerce language).

Valores de Marca

• •Self-Expression & Individuality
• •Empowerment & Confidence (especially for wigs)
• •Dependability & Customer Service
• •Uniqueness

Mejores Prácticas

• •Define and Document Your Core Voice Attributes: Clearly articulate if the primary tone should be (for example) "Playful & Witty," "Supportive & Gentle," or "Direct & Informative." Document this with examples for anyone writing copy. For "Still Me," this would involve defining the voice for the apparel side (likely more expressive and varied) and the distinct voice for the wig side (empathetic and empowering).
• •Understand Your Audience Segments: Tailor the tone slightly for different products and the likely customer for that product. A customer seeking a humorous t-shirt has different immediate emotional needs than a customer seeking a wig due to hair loss. The underlying values can remain consistent, but the expression of tone can adapt.
• •Create a Style Guide with Do's and Don'ts: Include preferred terminology, phrases to avoid, and examples of good and bad copy. For "Still Me," a "Do" might be "Use empowering language for wig descriptions." A "Don't" might be "Make medical claims."
• •Maintain Consistency Across All Touchpoints: Ensure the brand voice is consistent from the website product descriptions and blog posts (if any) to email marketing, and any future social media or advertising. This builds recognition and trust.
• •Review and Iterate Based on Feedback & Performance: Pay attention to how customers respond to different types of messaging. Use A/B testing for ad copy or email subject lines to see what resonates best, and be prepared to refine your tone guidelines as the brand evolves and you learn more about your audience.

Percepción Social

Aims to be seen as a provider of items for self-expression and, significantly, a supportive source for high-quality wigs. Perception depends on product quality, customer service and positive messaging around wigs as a supportive solution.

Ejemplos de Copy

• •For Apparel (Focus: Self-Expression, Casual): Headline: Wear Your Vibe. Body: Life’s too short for boring clothes. Your passions, your jokes, your unique take – find the design that screams ‘you’. Shop Still Me and let your tee do the talking. #StillMeStyle #ExpressYourself Tone: Casual, direct, youthful. Value: Self-Expression.
• •For Accessories (Focus: Uniqueness, Everyday Use): Headline: Your Daily Dose of Personality. Body: From morning coffee mugs that get you, to tote bags that carry your world (and your wit). Accessorize your life with pieces that are unmistakably ‘Still Me’. Unique finds for your everyday. Tone: Friendly, relatable. Value: Uniqueness, Self-Expression.
• •For Wigs (Focus: Empowerment, Empathy): Headline: Still You. Still Beautiful. Still Confident. Body: Hair loss can be a journey. At Still Me, we believe everyone deserves to feel radiant and like themselves. Discover our collection of natural-looking, high-quality wigs, designed with care to help you shine. Tone: Empathetic, supportive, reassuring. Value: Empowerment, Confidence.
• •For Wigs (Focus: Quality, Natural Look): Headline: Rediscover Your Reflection. Body: Crafted with premium fibers for a look and feel so natural, it’s like it was always yours. Still Me wigs offer comfort, style, and the freedom to be you, effortlessly. Tone: Assuring, quality-focused. Value: Quality, Confidence.
• •Combined (Bridging Apparel & the "Still Me" Ethos with a nod to the deeper meaning): Headline: Embrace Every Version of You. Body: Whether it's a statement tee that captures your mood, or a beautifully crafted wig that restores your inner light – Still Me is here to celebrate your unwavering spirit. Because no matter what, you are still you. Tone: Inspirational, inclusive, affirming. Values: Self-Expression, Empowerment, Authenticity.