Brand Tone

playful, trendy, expressive, and fun; bold and a bit irreverent, while still aiming to be approachable and customer-focused

Brand Values

• •Self-Expression & Individuality
• •Customization & Uniqueness
• •Quality (Product & Experience)
• •Fun & Enjoyment
• •Community

Best Practices

• •Know Your Audience, Speak Their Language: Consistently use language, slang (where appropriate, like "sesh," "lit," "vibe"), and references that resonate with a young adult audience interested in self-expression and trendy aesthetics. Monitor social media comments and engagement for cues.
• •Embrace the Fun & Playful Vibe: Inject personality into all communications. Use emojis, exclamation points, and an enthusiastic tone in social media, product descriptions, and even customer service interactions (while remaining professional and helpful). The goal is to be approachable and exciting.
• •Visuals and Voice Must Match: Ensure the copy always complements the vibrant, colorful, and often "blingy" or themed product imagery. If the image is playful, the caption should be too.
• •Highlight Individuality & Customization: Continuously reinforce the message that StayLit Design helps customers express their unique style. Use phrases like "your unique style," "express yourself," "one-of-a-kind."
• •Create a Tone of Voice Guide: Develop a simple internal guide outlining do's and don'ts for brand communication. Include preferred terms, level of formality (or informality), emoji usage, and examples of how to handle different scenarios (e.g., positive reviews, customer complaints, new product launches) while maintaining the core playful and expressive tone. This ensures consistency across all platforms and customer touchpoints.

Social Perception

mixed but leans positive, particularly on platforms where they actively manage their storefronts like Etsy and eBay. Positive: Many customers on Etsy and eBay praise the unique designs, product quality for the price, and fast shipping. The visual appeal of "cute," "girly," and "bling" items resonates well with their target audience on Instagram and TikTok. Negative: Some customers have reported issues with shipping times, product quality not meeting expectations (e.g., "hand blown" vs. machine made), and negative customer service experiences, particularly when issues arise. The BBB complaints and lack of response to one are a concern. ScamAdviser's neutral-to-positive score is tempered by some negative user reviews. Overall: The brand is perceived as a source for unique, aesthetically pleasing smoking accessories, especially popular for its customized vape skins. However, inconsistencies in product quality and customer service/shipping appear to be areas of concern for a segment of their customers.

Copy Examples

• •Headline: Don't Be Basic. Be Lit. ✨ Body: Your vibe is unique, why isn't your vape? Shop StayLit Design for custom skins & accessories that scream YOU. #StayLitShowYourStyle
• •Headline: Sparkle Up Your Sesh. ✨💨 Body: Life's too short for boring. From glitter glam to trippy prints, find the StayLit design that matches your mood. Warning: may cause vape envy.
• •Headline: Boring Vapes are a Drag. Elevate Your Ritual. Body: At StayLit Design, we're all about unique, high-quality custom vapes and accessories that let your personality shine. What's your StayLit story? #CustomVapes #ExpressYourself
• •Headline: Tired of the Same Old Puff? Body: So were we. That’s why StayLit Design creates custom-wrapped vapes and accessories that are as unique as you are. Find your perfect match and #StayLit.
• •Headline: Make It Pop. Make It Yours. Make It StayLit. Body: Why blend in when you were born to stand out? Explore our collection of bold, fun, and totally custom vape gear. Level up your look today! #VapeFashion #StayLitDesign