Brand Tone

friendly, welcoming, and down-to-earth, with a strong sense of Southern hospitality

Brand Values

• •Family-Oriented
• •Southern Heritage & Style
• •Customer Service
• •Trendiness & Quality
• •Community Focus

Best Practices

• •Embrace Southern Vernacular (Authentically): Use friendly, common Southern phrases and greetings (e.g., "y'all," "howdy") where appropriate, but avoid overdoing it or creating a caricature.
• •Highlight a Welcoming Atmosphere: Consistently use warm, inviting language that makes customers feel like part of a community.
• •Focus on "Easy" and "Comfort": Emphasize the relaxed, laid-back nature of their style and the comfort of their clothing in product descriptions and posts.
• •Showcase Trends with a Southern Twist: When highlighting new arrivals, connect them to Southern lifestyle and values (e.g., "Perfect for those sweet Southern evenings," "Game day ready, the Southern way").
• •Maintain a Personal, Family-Friendly Voice: Even in promotional material, keep the tone approachable and relatable, reflecting the family-run nature of the business. Engage with comments and messages in a consistently friendly and helpful manner.

Social Perception

Positive Customer Experiences, Trendy and Fashionable, Reliable and Trustworthy

Copy Examples

• •Step into Southern charm! ✨ Our latest arrivals are here to add that perfect touch of easy-going style to your spring wardrobe. #SouthernRootsStyle #NewCollection #ShopLocalMS
• •Hey y'all! 👋 Don't miss our Thursday Night Live on Facebook at 8 PM! We're showin' off the hottest new trends and you might just snag a special deal! #SouthernRootsLive #FashionFun #MississippiBoutique
• •From head to toe, we've got the whole family covered in the best of Southern comfort and style. Come on down or shop our app – your new favorite outfit is waiting! #FamilyFashion #SouthernLiving #ShopSouthernRootsMS
• •Concert season is callin'! 🎶 Tag us in your @shopsouthernrootsms concert outfit for a sweet discount on your next haul! Let's see that Southern spirit shine! #SouthernRootsConcerts #OOTD #SupportLocalMusic
• •YETI, Brumate, and all your favorite Southern brands under one roof (and on our app!). Gear up for adventure, Southern style. #OutdoorLiving #SouthernBrands #ShopSmallMS