Brand Tone

Personable, inspiring, community-focused, Southern warm, trendy, fashion-forward, encouraging, relatable, upbeat, direct.

Brand Values

• •Empowerment & Aspiration
• •Inclusivity
• •Community
• •Curated Quality & Style
• •Customer-Centric Service

Best Practices

• •Lead with the 'Why': Always circle back to the brand's inspiring origin story. Use words like "dream," "inspired," and "empower" to connect with customers on an emotional level.
• •Champion Inclusivity Actively: Don't just mention the size range; celebrate it. Use phrases like "For every woman," "Style in every size," and "Designed to fit your beautiful self" to reinforce this core value.
• •Foster a Conversational Tone: Write as if you are speaking directly to a friend. Ask questions in social media captions to encourage engagement and use warm, welcoming language in all communications.
• •Highlight Community Events: Consistently promote the weekly "Live" sessions and other events. Frame them as community gatherings, using language like "Join us," "Let's shop together," and "Our favorite time of the week."
• •Balance Trend with Timelessness: When describing products, connect trendy items (like Steve Madden shoes) with the timeless, empowering feeling the brand stands for. Explain how a product can make the customer feel confident and ready to take on their day.

Social Perception

Vibrant, trustworthy, fashionable destination. Customers feel valued and supported. Reliable source for unique, inclusive clothing and accessories. Efficient online process and fast shipping. Authentic and inspiring due to owner's origin story.

Copy Examples

• •✨ Just Dropped! ✨ Our new arrivals are here to make you feel as amazing as you are. From XS to 3XL, we’ve got the perfect piece to add a little sparkle to your week. Inspired by dreams and made for you. Come find your new favorite! #SouthernMelon #NewCollection #InclusiveFashion #WomanOwned
• •It's that time again! 🎉 Get ready for our Tuesday Night Live tonight at 7:30 PM CST! We're showing off stunning new arrivals from Steve Madden, cozy fall sweaters, and more. Grab a drink, get comfy, and let's shop together! Who's joining us? 👇
• •A Treat From Us to You 💕 | Your Exclusive Early Access to Our Sale!
• •The bag that does it all, just like you. This versatile Consuela tote is ready for your busiest days and most exciting adventures. With its vibrant design and durable craftsmanship, it’s more than an accessory—it's a statement. Carry your dreams in style.
• •Celebrate the Season with Southern Style | FREE Shipping on All Orders Over $100 | Find the Perfect Gift