Brand Tone

Glamorous yet Accessible, Unfiltered and Humorous, Personal and Personality-Driven, Aspirational but Relatable, Flirtatious and Bold

Brand Values

• •Self-Expression: Encouraging women to be themselves, embrace their sensuality, and enjoy life.
• •Affordable Luxury: The idea that every woman deserves a touch of luxury without an exorbitant price tag.
• •Resilience and Entrepreneurship: Reflecting Sonja's own journey of navigating business and personal challenges.
• •Fun and Entertainment: Bringing a sense of enjoyment, humor, and lightheartedness to fashion and lifestyle.
• •Authenticity (as a persona): Staying true to Sonja's well-known public image, which fans connect with.

Best Practices

• •Embrace Sonja's Voice: Always write as if Sonja Morgan herself is speaking. Use her characteristic exclamations ("Darling!
• • Honey!"), wit, and slightly risqué humor. This authentic voice is key.
• •Mix Glamour with Relatability: While showcasing luxurious items or a glamorous lifestyle, inject moments of everyday humor or relatable situations. It’s about aspirational fun, not unattainable perfection.
• •Incorporate RHONY Legacy (Subtly or Overtly): Fans love the connection to the show. Use catchphrases or allude to well-known Sonja-isms where appropriate to strengthen brand identity and resonate with the core audience.
• •Focus on Fun and Empowerment: The underlying message should be about enjoying life, feeling confident, and not taking things too seriously. Copy should be uplifting and entertaining.
• •Maintain Visual Consistency: Ensure that the visuals accompanying the copy (photos, videos, graphics) match the described tone – vibrant, stylish, a bit playful, and always "Sonja."

Social Perception

Fans of Sonja Morgan/RHONY perceive the brand as a fun way to connect with Sonja and her lifestyle, appreciating her humor and personality. Fashion Consumers (General) might see the brand as another celebrity fashion line with varying perceptions of quality and originality. Media/Critics often view the brand through the lens of a 'Real Housewives' venture. The brand is strongly associated with Sonja Morgan's journey, creating a narrative that can be both endearing to fans and a point of scrutiny for others.

Copy Examples

• •Darling, why blend in when you were born to sparkle? This dress isn't just a statement, it's an entrance. Slip into your most fabulous self and let the night (and maybe a little champagne) do the rest. #SonjaStyle #EverydayLuxury
• •The only drama I'm stirring up tonight is in this glass! Sonja Sangria: because life’s too short for boring drinks. Grab a bottle, call your besties, and let the good times flow, honey! #SonjaSangria #GetTipsyWithSonja
• •Feeling fabulous, might delete later... or maybe I'll just pour another Sonja Sangria and keep shining! ✨ Remember, confidence is your best accessory, and a little Sonja sparkle never hurt anyone. What are you celebrating today, darlings? #LiveLikeSonja #RHONYVibes
• •Who says you can't be comfy AND chic? My new loungewear is perfect for plotting your next adventure, or just looking fabulous while spilling the tea on the couch. Luxury you can LIVE in, darling. #SonjaHome #JetSetComfort
• •Get ready to laugh 'til your mascara runs! I'm bringing 'Sonja In Your City' to [City Name]! Expect an evening of unfiltered stories, outrageous fun, and maybe a few surprises. You know I can't resist! 😉 Grab your tickets before they're gone! #SonjaInYourCity #Unfiltered